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The 7th Annual Commercial Strategy Conference ME, organised by Hospitality Sales and Marketing Association International (HSMAI) Middle East will take place on 26 and 27 November 2024, focusing on new revenue strategies in the hospitality industry. The event brings together the region’s hospitality sales, marketing and revenue management professionals for unmatched educational insights, connections, inspiration and awards. Staged at the Conrad Dubai hotel, the Commercial Strategy Conference (CSC) will gather industry peers for two days of exclusive presentations, panel debates, networking opportunities and more, including the ROCKSTAR Awards, which recognise and celebrate standout on-property individuals for their remarkable contribution to the Middle East hospitality sector. The Commercial Strategy Conference, which also takes place annually across the Americas, Europe, and Asia-Pacific, debuted in the Middle East in 2018 as the only conference of its kind in the region. The event addresses the industry’s most pressing issues and hottest topics, with HSMAI’s advisory board – all longstanding, highly experienced industry experts – playing a significant role in the conference content. The event will be preceded by two educational courses – Certified Hospitality Digital Marketer (CHDM) and Certified in Hospitality Business Acumen (CHBA) taking place on 24 and 25 November. Mona Faraj, Managing Director, HSMAI Middle East, said: “Our 2024 Middle East Commercial Strategy Conference will be the biggest and boldest yet, with more attendees, a wider range of discussion points and greater connection opportunities than ever before. Since the inception of the Revenue Optimization Conference (ROC) in the United States 20 years ago, we have grown, evolved and embraced our industry’s ever-changing dynamics, giving hotel executives the insight, experience and education to tackle the most important issues – and seize golden opportunities. …

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