Tag Archives: ROC@Home

Hospitality Sales & Marketing International Middle East (HSMAI) is preparing for the future with training and events ready to further the skills of its hospitality professionals across the Middle East. HSMAI Middle East has prepared a comprehensive plan to focus on the future, with panel discussions, training workshops, surveys, and interviews on thought provoking topics. “We recognise that ‘life must go on’ and whilst we are holding ROC@Home with a focus on recovery, we also want to emphasise past trends that will return as an important part of our industry,” said Mona Faraj, Managing Director of HSMAI Middle East. ROC@Home, a full day experience taking place on Wednesday, June 17 will include live sessions from the Middle East, Americas, Europe and Asia Pacific, and is designed to fuel industry recovery and revitalisation efforts. The exclusive toolkit offers an opportunity to engage with teams, as well as regional live expert sessions designed for hotel professionals to reset, refocus and reenergise. ‘Demystifying Distribution’ will kick off the 4-session series on Monday, June 29 and is suitable for both General Managers and Marketing Managers who should understand distribution in today’s world. A trend that is steadily growing is the Chinese traveller, with annual growth in the double digits across areas of the Middle East pre COVID-19. This trend is anticipated to recover, and what better time to start planning to attract this active market. How to tap into the China Market will start with the foundations and continue with digital platforms, ending with advance digital and marketing essence. This series of three sessions will start from Wednesday, July 22. “We have received a strong response to date from industry colleagues globally for ROC@Home, …

In response to the unique challenges of 2020, Hospitality Sales & Marketing International Middle East (HSMAI) has introduced ROC@Home, a full-day Global Revenue Optimisation experience taking place on June 17, 2020. The day-long session involves live sessions from the Middle East, Americas, Europe and Asia Pacific, and is designed to fuel industry recovery and revitalisation efforts. Neither a virtual conference nor a replacement for HSMAI in-person ROC programmes, ROC@Home is an opportunity for hotel revenue professionals to reset, refocus, and re-energise, with an exclusive free toolkit to guide learning and engagement, and more than 20 live expert-led sessions hosted by HSMAI’s regions around the globe. “ROC@Home is the first experience of its kind,” said Robert A. Gilbert, CHME, CHBA, President and CEO of HSMAI. “By focusing the attention and energy of revenue professionals from around the globe, HSMAI’s regions are building a global network of experts who will have the insights, tools, and resources needed to lead the industry into recovery.” “An event like ROC@Home provides a dedicated opportunity to work with colleagues whilst connecting to industry leaders around the world,” said Mona Faraj, Managing Director, HSMAI Middle East. “In these challenging times, divergent thinking will create opportunities and platforms such as ROC@Home can ignite the innovation and motivation for successful strategies within the region.” At the heart of ROC@Home is a free toolkit available to hoteliers around the world. It includes advice and inspiration from some of the world’s most respected revenue optimisation leaders. Hospitality and tourism professionals can participate either with their teams in-person or virtually, or on their own, and can now sign up to receive the free toolkit and be part of a ROC@Home Industry Survey.