Etihad Airways has signed a commercial agreement with Warner Bros, announcing a three-year partnership encompassing several collaborations aimed at increasing tourism to Abu Dhabi. Opening on July 25, Warner Bros World Abu Dhabi will complement the wide range of award-winning leisure and entertainment attractions already on offer on Yas Island, reinforcing the island as a destination globally. Warner Bros World Abu Dhabi will feature a total of 29 state-of-the-art rides, interactive family-friendly attractions and unique live entertainment across six fully immersive lands. From the action and adrenaline-fuelled adventures of DC to the wacky and wonderful world of Warner Bros Animation – the 1.65 million sq. ft. park will offer captivating and interactive experiences, bringing together some of the world’s most iconic characters and stories under one roof for the first time in the region. As airline partner, Etihad Airways will work closely with Warner Bros. World Abu Dhabi on areas of brand partnership, marketing, inflight programming, and travel trade support. Robin Kamark, Etihad Airways Chief Commercial Officer, said, “We are delighted to be the official airline partner of Warner Bros. World Abu Dhabi. We continually look for ways to showcase the very best of Abu Dhabi as we bring international tourists from around the world to our home. This relationship will solidify our commitment in ensuring our guests have a memorable travel experience in the air and on the ground.”
Read More »Etihad Airways launches WhatsApp service
Etihad Airways has launched a WhatsApp Business solution, allowing guests to communicate instantly with the airline via the messaging app. The new service, which is the latest element of Etihad Airways’ digital strategy, will provide an enhanced offering to premium guests when they are at Abu Dhabi International Airport, allowing them to chat with the airline’s agents about their flights in a fast, personal, and efficient way. In addition to communicating with customer service agents, the WhatsApp Business solution will be expanded in the future to enable guests to receive important messages like flight reminders by opting into WhatsApp communications on the Etihad Airways booking confirmation page. Robin Kamark, Etihad Airways Chief Commercial Officer, said, “The new WhatsApp Business solution will provide Etihad Airways’ premium guests with immediate contact with the airline, using the very latest technology. Air travellers around the world use WhatsApp in their daily lives and so it is an ideal channel for them to communicate with the airline and receive the latest information about their travel journey.” Etihad Airways offers several real-time channels for guests to contact the airline, including the @EtihadHelp and @EtihadPremium accounts on Twitter, and the airline’s Facebook page. During the initial trial phase, the Etihad Airways WhatsApp number will be exhibited in Premium check-in at Abu Dhabi Airport.
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