Riyadh’s King Khalid International Airport (KKIA) has obtained a Welcome Chinese Certification, the first in the Kingdom and the MENA region. The accreditation reflects how Riyadh Airports Company (RAC) is meeting Chinese passengers’ needs in KKIA’s terminals and facilities, offering a seamless travel experience, and strengthens its relationship with the Chinese market, one of the biggest markets in Asia and the world. The certificate was obtained as RAC achieved standards and requirements issued by the China Tourism Academy (CTA) and Select Holding Ltd. It affirms Riyadh Airports’ competency in studying and assessing passengers’ needs and providing an exceptional experience. The Welcome Chinese Certification positively reflects on Riyadh Airport as KKIA is already reaping the benefits of marketing and promotional services in the Chinese travel industry. It contributes to enhancing the national economy through business partnerships in the Saudi-Chinese market and attracting tourists and businesses, in line with the objectives of the Kingdom Vision 2030 in the business, tourism, and industrial sectors. Mr. Musad bin Abdulaziz Al-Daood, CEO of Riyadh Airports said: “This unprecedented achievement cements Saudi-Chinese relations and represents a connection to one of the most important tourism markets in Asia. It will also reflect on Saudi tourism, which is a national economic mainstay, in line with the objectives of the Kingdom Vision 2030.” The Chairman of the China Tourism Academy, Mr. Bin Dai commented: “Congratulations to King Khalid International Airport for becoming a new member of Welcome Chinese! This signifies greater recognition from Chinese tourists and an increased influence on international tourism. We look forward to an enhanced experience at Riyadh Airport and to higher-quality tourism in Saudi Arabia!” RAC, which manages and operates KKIA, had started to work …
Read More »Riyadh Airports Company starts to implement China welcome requirements at King Khalid International Airport to Attract Chinese Tourists
Riyadh Airports Company (RAC) has started to work on Chinese standards to be implemented at King Khalid International Airport (KKIA) into an airport that welcomes Chinese tourists, and makes their journeys easier and more pleasant, by helping to overcome language barriers and offering services such as convenient payment systems. Chinese travellers view the “Welcome Chinese certification” as the global standard for hospitality services for international travel. An E-visa is already available for Chinese travellers to Saudi Arabia and KKIA is enhancing its welcome to all Chinese travellers and carriers to Riyadh. The Saudi Capital recently has major leisure and business mega events. Diriyah season, Riyadh Season and Boulevard Riyadh City are among tourist attractions in Riyadh. The “Welcome Chinese Certification” program, developed and issued by the China Tourism Academy working with the marketing and communications firm Select Holding Ltd, is a hospitality standard specifically dedicated to Chinese travellers outside their own country. China Tourism Academy’s sponsorship guarantees uniformity in the quality of service and supports all certified businesses in entering the Chinese travel industry. With the problems caused by the pandemic starting to recede, Riyadh Airports understands the importance of Chinese passengers and started to look at how to make life easier for them when they come to visit Saudi Arabia. The company is going to provide services at KKIA including flyers, brochures, destination maps and other informational material translated into Chinese, as well as signage and flights information. The UnionPay Payment System will be available in all the main facilities, and RAC will also investigate the potential for adding additional payment methods such as WeChat Pay and Alipay.
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