UNWTO will be celebrating World Tourism Day under the theme Tourism and Green Investments from 27th to 28th September in Riyadh Saudi Arabia with its call to action to the international community, governments, multilateral financial institutions, development partners and private sector investors to unite around a new tourism investment strategy. UNWTO has identified investments as one of the key priorities for tourism’s recovery and future growth and development. For World Tourism Day 2023, UNWTO highlights the need for more and better-targeted investments for people, for planet and for prosperity. Now is the time for new and innovative solutions, not just traditional investments that promote and underpin economic growth and productivity. Investing in People: Prioritizing Education and Upscaling Skills “Education is a fundamental human right. It’s the bedrock of societies, economies, and every person’s potential. But without adequate investment, this potential will wither on the vine” – Secretary-General of the UN, on the occasion of the International day of Education (2023). The crisis has revealed the need to rethink the structure of tourism economies to improve competitiveness and build resilience and accelerate the implementation of SDG 4 (quality education). To that end, the sector should invest in education and skills development, including for women, in all areas to promote added value jobs and resilience. We cannot build a more sustainable tourism without the right talent. Tourism is one of the world’s leading employers. In 2019, the sector employed one in 10 people worldwide and has proven to be a tool for economic diversification and a major employment engine with a multiplier effect on other sectors that contribute to rural development. Furthermore, tourism in rural areas can particularly benefit traditionally disadvantaged groups …
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