Ras Al Khaimah Tourism Development Authority (TDA) gathered close to 100 tourism stakeholders for a destination workshop designed to increase collaboration and alignment of the emirate’s promotional activities. Hosted at the Rixos Bab Al Bahr, a five-star property on Ras Al Khaimah’s Marjan Island, the event attracted industry partners, hoteliers, destination management companies (DMCs) and government entities from across Ras Al Khaimah and the UAE. The workshop provided attendees with updates on RAKTDA’s marketing and communications activities at home and abroad, including recent partnerships with travel trade entities in key European and Asian source markets. Additional details were shared on the strategy to attract one million visitors to the emirate by the end of 2018.
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