Hyatt Hotels Corporation announced a new technology agreement between affiliates of Hyatt and Sabre Corporation. Under this agreement, Sabre’s SynXis Central Reservation System will become the main Central Reservation System (CRS) for Hyatt hotels beginning in 2024. This integration will enhance Hyatt’s reservation capabilities, streamline its operations, and deliver a seamless and efficient experience for guests, including a faster search and booking process. The agreement comes on the heels of Hyatt’s announcement of Hyatt PrO to optimize its revenue management system. These innovations are done with the aim of enhancing Hyatt’s commercial technology stack, informed by listening to owners and operators. “All of our business decisions are driven by our purpose – we care for people so they can be their best – and that begins with empathy and listening,” said Eben Hewitt, chief information officer, Hyatt. “As part of our transformative growth journey, we heard directly from owners and franchise management companies that we had an opportunity to create a more efficient and streamlined Central Reservation System, and after a very thorough evaluation, we decided that Sabre would be the perfect provider for Hyatt’s global portfolio to make the search and booking process even better for guests.” By leveraging the SynXis Central Reservation System, Hyatt’s new system will be designed to make the guest search and booking process even smoother and increase visibility for property availability through: Flexible calendar search – Guests searching for availability will have a more intuitive and efficient calendar view, including key dates when special promotions are available, as well as when World of Hyatt members can redeem their points for the highest value. Enhanced rooms and rates view – Hotels will be able to …
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