Amadeus with its recent strategic tie-up with Microsoft will be looking at more flexibility and committing itself to adaptability in track with changing market dynamics. Ernesto Sanchez, Managing Director, Amadeus Gulf shares with TravTalk Middle East, their plans and focus for this year at the 29th edition of the Arabian Travel Market (ATM). Renew Travel enables us to communicate to a coherent story that is adaptable to shifting market environment, and reflects the challenges that everyone who works in travel has experienced over the last few years. What is the focus of Amadeus this year? This year Amadeus’s focus is on Renew Travel following last year’s Rebuild Travel initiative. Renew Travel is a platform that provides Amadeus with the flexibility to adapt to changing market dynamics. It enables us to communicate to a coherent story that is adaptable to shifting market environment, and reflects the challenges that everyone who works in travel has experienced over the last few years. As global travel returns in the wake of the ongoing pandemic, it is clear that uncertainty remains. However by focusing on ways to support the industry to become more resilient, agile, and traveller-centric, Amadeus is committed to driving the industry renewal. We collaborated with the key industry player Microsoft to enhance the traveler experience and help facilitate the travel in a new dimension through breakthrough technologies. Source: https://amadeus.com/en/topic/safe-travel-ecosystem Could you share about the technologies currently developed by Amadeus and Microsoft? Amadeus’ tie-up with Microsoft last year has unlocked a plethora of opportunities that translate into value for the travel industry. The partnership includes joint innovation and product development to envision, design, and deliver cutting-edge travel solutions. We call this new dimension …
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