Tag Archives: RCU

The Royal Commission for AlUla (RCU) has marked a significant milestone in the development of the Sharaan Resort with the inaugural rock excavation for the much-anticipated project. With 38 custom suites carved into sandstone mountains, comprehensive wellness facilities, family-friendly amenities, diverse dining options, and unique panoramic views, the resort embodies tranquillity, luxury, and an immersive engagement with AlUla’s unparalleled beauty. The initial excavation symbolises the start of a mission that combines Jean Nouvel’s architectural innovation with Bouygues’ engineering expertise. This milestone is an important step forward in AlUla’s evolution into a premier destination for sustainable luxury tourism. Nestled within the ancient geological wonders of the Sharaan Nature Reserve, the Sharaan Resort will offer an experience unlike any other. RCU and its contractor partners have developed construction techniques that take the ancient Nabataean practice of creating spaces within rock, and then apply modern engineering methods to create habitable spaces that are more aligned to modern-day expectations. Part of the project’s uniqueness lies in having excavated areas one on top of the other. Aligned with Saudi Arabia’s Vision 2030 and the AlUla Sustainability Charter, this project represents RCU’s dedication to pioneering sustainable development practices. It serves as a model for visionary planning, innovative construction techniques, and operational strategies designed to minimise environmental impact while enhancing the luxury tourism experience in north-west Arabia. Furthermore, the collaborative effort between RCU’s strategic direction and French expertise, particularly through the contributions of Jean Nouvel and Bouygues Construction, underscores the value of international cooperation in the sustainable development of AlUla. RCU’s commitment to this project underlines its resolve to safeguard AlUla’s natural beauty and historical importance for generations to come. It also cements RCU’s ambition to transform …

AlUla launched its first global campaign targeting travel trade and media partners in five major international cities -: Dubai, London, New York, Paris, Shanghai, and Mumbai, will kick start the “Forever Revitalising” campaign and tell a captivating story. The Forever Revitalising campaign encapsulates the essence of AlUla, presenting a refreshing and authentic perspective crafted to captivate travellers worldwide. With the ambition to be more than a traditional destination marketing campaign, the data-driven endeavour debuts across nine core global source markets in six languages, and will be integrated across multiple channels. Phillip Jones, Chief Tourism Officer at Royal Commission for AlUla (RCU), added, “In just a few years, AlUla has established itself as a destination on the global traveller’s wish list. However, Forever Revitalising marks the next chapter in this ever-evolving journey. Through this campaign, we can open up the dialogue even further on a global stage and communicate the full depth of AlUla’s appeal, attributes and ambition. The best is yet to come, and we extend an open invitation for all to be part of this extraordinary journey.” Melanie de Souza, Executive Director, Destination Marketing at RCU, commented, “Forever Revitalising is not only about driving global awareness of a destination that till recently was relatively unknown to most travellers, but it is also about communicating the breadth and depth of the programmes and initiatives designed to create a better future for all those who live, work and visit our ancient oasis.” “We hope that the film and creative assets do justice to a truly unique destination, capturing the essence of AlUla across our rich heritage, vibrant arts and culture, breath-taking natural beauty, thrilling adventures, and rejuvenating wellness experiences. This campaign …

The King Abdulaziz Center for World Culture (Ithra) and the Royal Commission for AlUla (RCU) are excited to invite entries for the 6th edition of the Ithra Art Prize under a comprehensive partnership to promote and grow the arts and cultural industries across Saudi Arabia. The open call for the prize, which comes with a grant of $100,000, closes on September 30, 2023. The winning artwork will be unveiled during the AlUla Arts Festival in February 2024. One of the most significant grants in the region, the Ithra Art Prize at AlUla supports the partnership aim to empower the creative sector. This edition will focus on outdoor installation art and sculpture, and will be adjudicated by a committee of regional and international experts including representatives from Ithra and RCU. The Ithra Art Prize supports artists from and based in the Arab world to develop career-making work. The winner will receive $100,000, and Ithra will cover production costs up to $400,000. The winning piece will be unveiled and showcased at AlUla’s unique multi-arts festival championing art in all its forms, before joining Ithra’s permanent collection. The partnership boosts strategic talent and skills capabilities across the creative economy in line with Vision 2030, and connects Saudi’s western and eastern regions through art and culture. Fields for collaboration include film, training and education, corporate social responsibility, events and exhibitions, and research, including in digital awareness. It also delivers opportunities to build art-led skills development and experiences between the two communities. The agreement leverages Ithra’s expertise in offering curated courses, training programs and other cultural activities beyond the Centre’s campus and RCU’s efforts to build on AlUla’s rich legacy to place art and creativity …

Surrounded by awe-inspiring human and natural heritage, The Chedi Hegra will be the first hotel to welcome guests to a uniquely authentic luxury experience deep in the ancient Nabataean site in north-west Saudi Arabia. RCU has selected luxury hotel management company GHM to operate the hotel as The Chedi Hegra. Situated within Saudi Arabia’s first UNESCO World Heritage Site and opening by Q4 2023, The Chedi Hegra will offer 35 bespoke guest rooms, each with its own distinct connection to the Hegra landscape, a breathtaking testimony of human expression within the natural environment. RCU is building the hotel directly into several existing structures, including an old railway station and surrounding buildings, Hegra Fort, and others. Structural and exterior walls, some with historical mud-brick construction, are being preserved and integrated with modern architecture. The vast majority of the UNESCO World Heritage Site will remain untouched by construction and carefully preserved by RCU to maintain the integrity of Hegra’s incredible human and natural heritage. RCU has also ensured all design and construction efforts align with the Sustainability Charter for AlUla, including a light-touch tourism approach, imaginative infrastructure, planting of native flora, and an all-electric mobility system. Where possible, the project will use local construction materials and work with local businesses and labour, and the hotel is expected to create at least 120 jobs once fully operational. The property will feature three fine-dining restaurants, a café, and a full-service spa and pool, with many of the buildings connected by an overhead art canopy focused on wind movement and natural light. The on-site restaurants will each offer unique experiences for hotel guests and others visiting Hegra. One of the restaurants inside the old railway …

The Royal Commission for AlUla (RCU) has started construction of a new community-focused, eco-friendly resort in the desert canyons of Ashar Valley AlUla following the signing of a new partnership with Habitas. RCU is expanding AlUla’s economic opportunities through light-touch tourism and sustainable development, while Habitas is redefining modern luxury by focusing on bringing likeminded but diverse travellers together, who prioritise human connection and experiences over the traditional luxury experience of five-star hotels. Commenting on this collaboration, Amr AlMadani, CEO of the Royal Commission for AlUla said, “This agreement reflects our commitment to making AlUla a global destination that offers visitors unique, authentic experiences as we protect, share and celebrate our natural and cultural heritage. Construction is underway, a fact that signals that we are actively opening up new opportunities for regional and international investors in the hospitality sector while empowering and enabling our community.” Oliver Ripley, CEO of Habitas added, “From our very first trip to AlUla we were really inspired by the people we met and by its natural beauty and heritage. Travel is an incredible gift to create greater compassion and understanding in the world between different people and cultures. We are grateful to RCU for the opportunity to create our home here and invite our community to discover the unique history of AlUla, to share unforgettable experiences and adventures, and make new friends that stay with us long after we leave.” Ripley continued “RCU’s approach to sustainable development aligns very closely to our values and DNA and in our mission to support local communities. The world, now more than ever, needs to create places for people to reconnect with one another and with nature.”

The Royal Commission for AlUla (RCU) announced a partnership agreement with Accor as part of its strategy to develop AlUla as a tourism destination for nature, culture and heritage. The agreement will see Accor operate an expanded Ashar Resort under the Banyan Tree brand. There will be 47 new units added, which will bring the resort’s total number up to 82 high-end villas, along with a luxury spa and several gourmet restaurants. This will be guided by a sensitive design that allows each villa to blend discreetly into the striking natural scenery of the Ashar valley, located 15km from the Kingdom’s first UNESCO World Heritage Site, Hegra. Commenting on the agreements, the CEO of the Royal Commission for AlUla, Amr Al Madani, said, “We’re working with the world’s best developers and hotel operators to deliver projects that complement our cultural oasis, as well as benefitting our local community. The partnership agreement with Accor is part of a major series of capital projects and multiple investments made by RCU into fifteen plans in AlUla, many of which will be announced in the coming months.” Sebastien Bazin, Chairman and CEO of Accor said, “In line with our commitment to grow Accor’s unique portfolio in Saudi Arabia, and as one of the first global hospitality groups to set foot in the Kingdom, we are extremely proud to take part in the development of the historic county of AlUla, thus celebrating the Kingdom’s vast heritage and culture.” Commenting on the agreement, Bander M. Alharbi, Head of Hotels and Resorts at the Royal Commission for AlUla, said, “The Ashar Resort forms part of our strategy to create an immersive boutique destination that offers transformative experiences …

The Royal Commission for AlUla (RCU) gave a global audience of over 2500 industry leaders and stakeholders insight into AlUla’s journey to become an international tourism destination with arts, culture and community at its heart, in a virtual conference. The panel, titled ‘Arts and Culture: Inspiring a future of tourism development in ancient landscapes,’ saw a team from RCU join former Director-General of UNESCO, Irina Bokova; Jean-François Charnier, Scientific Director at AgenceFrançaise pour le Développementd’AlUla (AFALULA); Neville Wakefield, Creator and Artistic Director at Desert X; and Callum Lee of BOP Consulting. During the panel, Abdulrahman AlSuhaibani, Director of Museums and Exhibitions at RCU, who conducted research into AlUla’s ancient civilisations as part of his doctorate at the Sorbonne University in France, said, “The human presence in AlUla began more than 200,000 years ago and continues until our time. This has left a diversity and richness in the archaeological remains, and also in the community today. There is a huge story that we are going to share with the world, but the most important thing is how we can preserve and protect it.” Nora AlDabal, Arts and Culture Programming Director at RCU, said, “It’s really important to us to establish AlUla as a cultural hub for creativity and artistic exchange. We’ve developed multiple arts workshops, including with Desert X: We had the artists work not only on the exhibition itself but also within the community.” Neville Wakefield, Curator, Desert X supported this, saying, “Indeed, one of the joys of working in AlUla was making the community part of the artistic experience. We had so much involvement because everyone had a point of entry. Everyone has a sense of what the desert …