Department of Tourism and Commerce Marketing (Dubai Tourism) announced the global release of ‘Ya Salam Ya Dubai’, launched on New Year’s Day as part of the 26th Dubai Shopping Festival (DSF), organised by Dubai Festivals and Retail Establishment (DFRE), Ya Salam Ya Dubai was released as joint project between Dubai Tourism and MBC Group. The new song fuses the talents of two famed artists including Arabic music icon Rashed Al Majed and Moroccan–Swedish singer, songwriter and Multi Grammy award-winning music producer RedOne, who has worked with Lady Gaga, Jennifer Lopez, Enrique Iglesias and Nicki Minaj among other successful artists. Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “With Ya Salam Ya Dubai, we can truly celebrate how far Dubai has come to be a leading international destination recognised around the world. In a relatively short time period, the city has innovated and adapted to changing tourism trends and the evolving global travel industry, achieving countless milestones, launching world-class landmarks and hosting successful events that continue to attract global attention and visitation.” Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), said, “Throughout the 26 years of DSF, we have remained committed to bringing exciting promotions, activations and experiences to residents and visitors, leaving them in awe, which in turn has established Dubai as the shopping and entertainment hub of the world. Ya Salam Ya Dubai is a celebration of the past, present and future of Dubai.” Commenting on the song, Rashed Al Majed said, “I am honored to be part of the Dubai Shopping Festival’s (DSF) story since its inception 26 years ago and today, I am back to celebrate Dubai, a magnificent city, which …
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