Tag Archives: Ras Al Khaimah

Ras Al Khaimah Tourism Development Authority (RAKTDA) has further strengthened its position in Europe with a multi-city roadshow in the UK and Germany last month that brought together more than 370 tour operators and travel agents. In a bid to attract 1.5 million visitors by 2021, increased emphasis has been put on growing further awareness in key European markets. The European roadshow covered key cities including Hamburg, Stuttgart, Frankfurt, London, Birmingham, Liverpool, and Edinburgh to meet industry representatives and introduce Ras Al Khaimah’s diverse and spectacular beach, desert, mountain, and adventure offerings.  Held at iconic venues such as the Emirates Stadium in London and Edinburgh Castle, the roadshow allowed participants an opportunity to discover Ras Al Khaimah’s unique proposition and its tourism products via presentations, networking events, and interactive quizzes. Haitham Mattar, Chief Executive officer of Ras Al Khaimah Tourism Development Authority, said, “With a unique combination of authentic Arabian hospitality, pristine beaches and outdoor adventure pursuits, Ras Al Khaimah has a great appeal to holidaymakers from all over Europe. We have seen a significant growth in the number of visitors from Europe over the last couple of years, and therefore, our ongoing roadshow programme is a great vehicle to tell the story of the accessible Arabian hospitality. As we look towards our goal of 1.5 million visitors by 2021 and 3 million by 2025, it is essential to personally connect with travel professionals from our source markets to give them a real flavour of everything Ras Al Khaimah has to offer our visitors.”  

Ras Al Khaimah Tourism Development Authority (RAKTDA) signed an agreement to present Ras Al Khaimah as the ‘host destination’ at Vakantiebeurs 2020, the largest travel trade and consumer fair in Utrecht, Netherlands. Vakantiebeurs gathers tourism authorities, travel agencies and cultural associations from around the world for an opportunity to introduce their travel destinations and tourism products to consumers and fellow trade partners. Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority, said, “With a unique combination of authentic Arabian hospitality, pristine beaches and outdoor adventure pursuits, Ras Al Khaimah has a great appeal to holidaymakers from all over Europe. We have seen a significant growth in visitor numbers from Europe over the last couple of years, and therefore, the region continues to be a key focus for our tourism promotion strategy in a bid to attract 1.5 million visitors by 2021. We look forward to our participation as the host destination at Vakantiebeurs 2020 as it supports our promotional efforts in Europe to ultimately drive further tourism growth in Ras Al Khaimah.” Ras Al Khaimah’s attractiveness amongst international tourists continues to be strong – accounting for 62% of overall visitors in 2018 – attributable to its 7,000 years of fascinating history, authentic Arabian culture and heritage, high-profile adventure attractions, magnificent natural landscapes, and exclusive luxury and wellness experiences. In a steadfast commitment to strengthen Ras Al Khaimah’s popularity in European markets, RAKTDA continues to participate in key European travel trade exhibitions.

Exceeding its target of attracting 1 million visitors by 2018, Ras Al Khaimah reported 1,072,066 visitors from domestic and key international markets during the year. Ras Al Khaimah Tourism Development Authority (RAKTDA) reported a 10 per cent growth in visitors compared to 2017, led by the UAE domestic market which continues to generate 38 per cent of overall visitors. Germany continues to be the leading international source market with 83,605 visitors, followed by Russia, with 83,531 visitors – up by a significant 17 per cent on 2017. The third largest source market was the UK, with 63,054 visitors, up 11.5 per cent; India was fourth with 62,325 visitors, up 22 per cent; rounding out the top five was Kazakhstan with 27,168 visitors, a growth of 28 per cent. One of Ras Al Khaimah’s key milestones in 2018 was the launch of Jebel Jais Flight – the world’s longest zipline, which has welcomed over 25,000 flyers since opening 12 months ago. This put Ras Al Khaimah on the map, breaking the world record and strengthening the emirate’s credentials as the fastest growing adventure tourism destination in the region. Haitham Mattar, CEO, RAKTDA said, “2018 has been another remarkable year for the emirate of Ras Al Khaimah in terms of achievements and milestones accomplished, primarily exceeding our target of 1 million visitors. With the current robust visitor demand, solid regional and international partnerships in place and iconic product launches over the past few years, Ras Al Khaimah is on a mission to further assert its position as the fastest growing tourism destination in the region, whilst promoting our emirate’s breadth of offerings to regional and international target markets”. Ras Al Khaimah Tourism Development Authority …

OYO Hotels & Homes welcomed over 100,000 guests from 78 countries across 14 properties and 20 homes in the UAE, since its launch in April last year. With this lease and full inventory control model, OYO currently manages 1,300 rooms within these properties in Dubai, Sharjah, Ras Al-Khaimah and Fujairah and is set to touch 12,000 rooms by 2020. Since the first 9 months of its launch, the hotel chain has received guests from within the UAE, which accounted for 45.73 per cent of their guests and the remaining from countries such as India, Oman, Saudi Arabia, France, Russia, United States, Australia, Italy, Nigeria, Pakistan, Bangladesh, Mauritius and United Kingdom, among several other counties. OYO aims to grow its market share through its ‘Manchise’ business model — a unique business model that combines the best of management contract and franchise agreement. Through this model, OYO aims to grow its footprint within the two-, three- and four-star hotels in the UAE.  With nearly 15.8 million overnight visitors in 2017, Dubai retained its ranking as the fourth most visited city in the world for the fourth year in a row, according to Mastercard’s Global Destination Cities Index. Dubai was ahead of Singapore, followed by New York, Kuala Lumpur, Tokyo, Istanbul, and Seoul. Manu Midha, Regional Head — Middle East, OYO Hotels & Homes, said, “OYO has now grown to become a preferred choice for several nationalities across the globe due to its ideal location, quality and also the price point. At the moment, we have touched around 78 countries and we are going to take this number higher due to the upcoming EXPO 2020. With 190 nations already signed up, we are confident that our …

Launched by Enter Air, a charter airline of reputed tour operator TUI Poland landed its inaugural direct flight carrying 185 passengers from Wroclaw to Ras Al Khaimah. The new route will be served once a week every Sunday, providing Polish travellers a direct and more accessible access to Ras Al Khaimah. Ras Al Khaimah’s attractiveness as a destination for international travellers continues to be strong, accounting for 62% of overall visitors in the first three quarters of 2018. As part of its Destination 2019 strategy, RAKTDA has significantly increased its promotions in Europe showcasing the diversity of the destination to core audiences in key markets. Commenting on the launch of the new route, Haitham Mattar, Chief Executive Officer, RAKTDA, said, “Over the last few years, Poland has become one of the strongest international tourism source markets to RAK, and therefore this step is an important strategic development that will further facilitate the successful bilateral ties between both the countries. Moreover, this new addition expands the network of Ras Al Khaimah International Airport even further, reflecting the strong global confidence in the Emirate’s travel and tourism industry. Europe is a key market for the Emirate, and we are confident that this new route will be extremely successful in increasing visitor arrivals to the Emirate even further.

Launched by Enter Air, a charter airline of reputed tour operator TUI Poland landed its inaugural direct flight carrying 185 passengers from Wroclaw to Ras Al Khaimah. The new route will be served once a week every Sunday, providing Polish travellers a direct and more accessible access to Ras Al Khaimah. Ras Al Khaimah’s attractiveness as a destination for international travellers continues to be strong, accounting for 62% of overall visitors in the first three quarters of 2018. As part of its Destination 2019 strategy, RAKTDA has significantly increased its promotions in Europe showcasing the diversity of the destination to core audiences in key markets. Ras Al Khaimah International Airport now welcomes direct charter and scheduled services from various global destinations including Cairo, Islamabad, Jeddah, Lahore, Peshawar, Calicut, Katowice, Poznan, Warsaw, Luxemburg, Prague and Moscow in addition to Wroclaw. Haitham Mattar, Chief Executive Officer, RAKTDA said, “Over the last few years, Poland has become one of the strongest international tourism source markets to RAK, and therefore this step is an important strategic development that will further facilitate the successful bilateral ties between both countries. Moreover, this new addition expands the network of Ras Al Khaimah International Airport even further, reflecting the strong global confidence in the emirate’s travel and tourism industry. Europe is a key market for the emirate, and we are very confident that this new route will be extremely successful in increasing visitor arrivals to the emirate even further.”

Ras Al Khaimah’s staycations are maintaining their popularity as the best way to celebrate the UAE National Day on December 2 – the nation’s 47th anniversary. According to Haitham Mattar, CEO, Ras Al Khaimah Tourism Authority, focus on heritage and cultural activities is having strong appeal with visitors, saying they are expected to push occupancy rates at the emirate’s hotels and resorts for the long weekend to reach more than 90 per cent. He said, “We expect to continue seeing a rise in the occupancy rates of the emirate’s hotels during this long weekend, especially for those looking for exceptional value for money hotel stays and adrenaline-packed adventure activities. I encourage visitors to explore the unique tourist attractions in Ras Al Khaimah, its distinct hotels and get out and get closer to nature.” On December 1, the UAE’s top singers Hussein Al Jasmi and Aida Al Manhali will take to a giant stage in front of the signature Julphar Towers for a free-to-attend cultural musical performance, singing and enacting the history, heritage and culture of Emiratis. Attended by His Highness Sheikh Saud bin Saqr Al Qasimi, Ruler, Ras Al Khaimah, the celebrations will start at 8pm and will be followed by a fireworks spectacular. Residents and visitors will also get the chance to witness a spectacular air show performed by Fursan Al Emarat, the aerobatics team of the UAE Air Force, on November 27, 2018 at the Old Corniche, Ras Al Khaimah.

In its 12th edition, an event is being organised by World Tourism Organization (UNWTO) in partnership with Pacific Asia Travel Association (PATA), providing a platform for global tourism practitioners and policy makers to share best practices, analyse and explore opportunities and challenges that will affect the future of sustainable development goals. As part of the event, Haitham Mattar, CEO, RAKTDA, delivered his address on “Sustainable Tourism Development – an overview and vista towards 2030”, where he delved into the key areas of focus and implementations that Ras Al Khaimah is undergoing. Ras Al Khaimah’s journey towards being a sustainable tourism destination was formally communicated in January 2016 – when RAKTDA launched Destination 2019, a detailed tourism strategy for the Emirate which was produced after extensive research and analysis. In partnership with the Waste Management Authority, RAKTDA has put recycling guidelines in place for the Emirate’s hotels, as part of the Emirate-wide initiative to reduce landfill waste by 75 per cent by 2021.

The UK’s Association of Independent Tour Operators (AITO) annual conference is set to be held in Ras Al Khaimah from November 22-25, 2018. Derek Moore, Chairman, AITO comments, “We’re thrilled to have been invited by the Ras Al Khaimah Tourist Development Authority (RAKTDA). It is particularly exciting for AITO members to visit such a fascinating destination that is on the cusp of change in terms of tourism. We are also pleased to be flying with Emirates to the conference – its vast network of airports in the UK will make travel to Ras Al Khaimah so convenient for our members who are spread across the country.” Gemma Antrobus, Chair, AITO Specialist Travel Agents, said, “This is a destination with enormous potential for AITO Specialist Travel Agents who are always on the look-out for something different. Ras Al Khaimah offers the perfect balance of beach, activity, history and culture, providing the variety that many of our discerning clients seek and that AITO agents enjoy selling!”

Ras Al Khaimah Tourism Development Authority (RAKTDA) hosted the 67th Annual Convention of the German Travel Association (DRV) at Rixos Bab Al Bahr in Ras Al Khaimah. The three-day convention welcomed 630 German travel trade professionals. Haitham Mattar, CEO, RAKTDA, highlighted the importance of hosting the event in Ras Al Khaimah and RAKTDA’s efforts in showcasing the destination to the emirate’s emerging markets. CEOs and senior executives from tour operators, travel agencies and service providers of all sizes, as well as representatives from airlines, cruise lines and insurance companies attended RAKTDA-organised tours, destination workshops and events highlighting the emirate’s latest tourism developments, future plans and unique attractions. A discussion panel during the opening ceremony of DRV focused on Ras Al Khaimah as an emerging tourism destination. The panel was moderated by Dr. Carl Naughton and led by key executives from the travel and airline industries including Volker Greiner, Vice President – North & Central Europe, Emirates; Haitham Mattar, CEO, RAKTDA; Ralph Schiller, Group Managing Director, FTI Group; Thomas Bosl, Managing Director, RTK and Stefanie Berk, Managing Director – Central and Eastern Europe, Thomas Cook.