Tag Archives: RAKTDA sustainability

Ras Al Khaimah Tourism Development Authority (RAKTDA) announces its comprehensive Sustainable Tourism Destination Strategy that will see the nature-based Emirate become the regional leader in environmentally conscious tourism by 2025. The strategy maps out key steps for the Emirate to secure long-term sustainability that will drive overall tourism growth objectives and contribute directly to national and international climate change and environmental policy commitments. The guiding principles for Sustainable Tourism in Ras Al Khaimah include: delivering authentic tourism experiences through preservation and conservation, taking an industry wide focus that provides both economic productivity and sustainable development, improving the quality of life and well-being of citizens and residents with a community based approach and setting environmental goals based minimizing the industry’s carbon footprint and contributing to the UN’s Sustainable Development Goals. Commenting on the launch of the new strategy, Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority, said: “the far-reaching effects of the pandemic brought into razor focus the need more so than ever to accelerate our environmental tourism agenda.  However, instead of focusing only on one area – the environment – we broadened our approach to address all areas of sustainability ranging from cultural preservation, employee mental well-being to industry wide protocols and carbon emission goals.” He further added: “With the theme ‘Rise Together’ at this year’s Arabian Hotel Investment Conference (AHIC), the time is right to signal to industry investors that sustainable considerations need to be top of mind for long term investment and hospitality development in a destination.” The Sustainable Tourism Destination Strategy follows the Authority’s earlier announcement of over 20 new sustainable tourism initiatives across the Emirate marking an investment of half a billion dirhams in …

Read More »