Tag Archives: promotion

His Highness Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council, has approved the new Tourism Strategy 2030 for the emirate. The Strategy seeks to boost visitor numbers from nearly 24 million in 2023 to 39.3 million by 2030 (overnight and same-day), with a 7% year-on-year growth. Moreover, it plans to significantly elevate the tourism and travel sector’s contribution to the UAE’s GDP, raising it from approximately AED 49 billion in 2023 to AED 90 billion annually by 2030. Spearheaded by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), the ambitious blueprint signals a new era of expansion and strategic development in the travel and tourism sector. The Strategy will generate an estimated 178,000 new jobs by 2030 as the entire tourism infrastructure develops to meet this demand. It intends to almost double international overnight visitors from 3.8 million in 2023 approximately to 7.2 million in 2030, expand hotel room availability from 34,000 in 2023 to 52,000 by 2030, and further enhance the holiday home segment to diversify accommodation options. H.E. Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi, said: “The Tourism Strategy 2030 marks a pivotal moment in Abu Dhabi’s transformative journey, representing a vital lever in our ongoing evolution. Delivered alongside our key partners, the Strategy underscores our steadfast commitment to fostering sustainable growth and strategic development in the travel and tourism sector. Through carefully crafted initiatives that will unlock economic opportunities, amplify our distinctive culture and enhance the emirate’s value proposition, we are laying the foundation for a vibrant and prosperous future that transcends generations.” Fostering sustainable growth across four strategic pillars …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has created a list of seven authentic Emirati cultural experiences visitors are recommended to try on a visit to the emirate. The experiences, created in collaboration with Emirati tour guides, will be featured on Airbnb, the global holiday rental website, offering residents and visitors the opportunity to delve deeper into the UAE’s history and heritage. Abdulrahman Al Zaabi, one of the city’s dedicated Emirati tour guides, was inspired to share his city with tourists after travelling the world and learning about different cultures and traditions through the destination’s local citizens. “In Abu Dhabi, Emirati representation is vital when it comes to guiding guests through the city,” he said. “So, seeing the need for more, I decided to take it upon myself and pursue that. Being a tour guide gives me a lot of insight into my own culture, something people expect us to know by nature, but we often don’t realize how much we don’t know. As much as I am helping our visitors learn about our valued Emirati culture, discovering the hidden gems of the city and its people, I’m also learning a lot myself.” Local guide Nasser Sabaan became a tour guide after volunteering around Abu Dhabi and realising that many expat residents have only scratched the city’s surface. Talking about his motivations, he said: “Residents, even after living in Abu Dhabi for a long time, still don’t know a lot about the history and culture of their adopted home. By becoming a tour guide, I am proudly representing my city, educating and informing those interested all about the unique identity of the UAE, its authentic …