Tag Archives: Prism

Sabre Corporation announced that Malaysia Airlines has selected PRISM to power and optimize its corporate segment. By using automated, real-time data insights and trends, PRISM offers advanced data analytics, enabling a more customized travel solution for business customers.  A truly global tool with international customers and data sources, PRISM ingests data from more than 5,000 sources internationally with more than 200 million individual corporate flight bookings in 2023. PRISM provides uniquely valuable insights and analytics, including robust contract profit modelling and performance reporting, along with more than 350 preformatted reports containing thousands of different data configurations. In addition to being fully hosted on Google Cloud, PRISM now supports weekly data submissions from its data sources. Those opting for the API option will benefit from automated daily data submissions. PRISM offers daily corporate booking trend data, enhanced user analytics driven by Google Cloud’s BigQuery and Looker capabilities, API connections to link to airline CRM systems, and enhanced user tools to streamline sales collaboration with partner airlines and commercial clients. “Selecting the right business intelligence solution is essential for enhancing our corporate travel offerings, driving business growth, and boosting revenue while elevating the travel experience for our customers. This is why we’ve chosen Sabre PRISM, to help us achieve these goals by optimizing and streamlining our sales processes,” said Ahmad Luqman Mohd Azmi, Chief Executive Officer of Airlines from Malaysia Aviation Group. With PRISM, airlines gain a comprehensive view of corporate travel while ensuring compliance with GDPR and other global data privacy regulations. It is the only solution that offers a built-in analytics tool, on-demand reporting, and API connectivity.  Additionally, Sabre offers PRISM customers 24/7 self-service access to analytics and reporting, as well as in-house technical and …

Prism Digital, a leading digital marketing agency in the UAE has launched an AI-Driven WhatsApp for business Chatbot Service for the Hotel Industry in the Middle East and North Africa. With over 2.2 billion users globally, WhatsApp is the most used app for communicating and for building personal & business conversations. The WhatsApp for business chatbot can reinvent the way a hotel communicates with its customers and addresses their queries. WhatsAppotel Chatbot offers hotels many advantages, including the ability to engage with guests and respond to their inquiries intelligently and with full automation which is available 24X 7. The WhatsApp chatbot can be programmed to communicate in over 50 languages and hence can connect the hotel with potential Guests and visitors in their local language. This feature will empower the hospitality industry to communicate with potential guests and visitors from all over the world. Since you can book directly from WhatsApp it will encourage more direct bookings and reduce the dependence on OTAs, leading to improved sales and Direct Booking and revenue. It also Improves the client Experience. Guests can receive virtual booking assistance from the WhatsAppotel Chatbot at every stage of the booking process. Starting with giving them all essential facts about the kinds of rooms that are available, the cost per night, any complimentary services, and whether or not rooms are still available at the hotel for the dates the guest has chosen, the hotel can also share video, location maps, Discount coupons and links to the hotel website to book with a Call to action. This is revolutionary for the hospitality industry where customer experience is paramount to success. Hotels can leverage greatly from robust booking capabilities …