Tag Archives: PrioHub

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has introduced business to business (B2B) online platform that offers a white-label reservation and ticketing solution for attractions and experiences to operate more efficiently, allowing better connection to their customers. Attractions will be able to create personalised ticketing systems under their own brand name, while expanding their reach and increasing their customer base to a diversified audience. Additionally, the Attractions Marketplace will equip partners with sophisticated reporting tools, with an integrated back-end system that allows analysis of ticket sales and key distribution channels, with the system also providing an interactive dashboard summarising bookings made via each sales channel, sales target performance and inventory and capacity occupancy. Launching in January 2019, the B2B ‘Attractions Marketplace’ has been designed to create a seamless technological framework to further stimulate industry cohesion through the connectivity of the city’s attractions and experiences with the global industry’s network of B2B resellers. Guided by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister, the UAE and Ruler, Dubai, and the government’s 10X Initiative, the online marketplace will give the city’s diverse portfolio of attractions and experiences a higher level of digital maturity through robust technology, mobile transactions and timely bookings by industry resellers. Developed by Dubai-based technology provider, PrioHub, an entity under the dnata group, in partnership with PrioTicket technology, the Attractions Marketplace has been designed after conducting in-depth research into the local travel sphere and interaction with sector stakeholders to identify key challenges faced by the emirate’s attractions in marketing themselves to a global audience. Providing attractions and experiences with a world-class platform to automate their operations instead of manual …

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