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In a first, Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has organised a series of workshops, inviting hotels, tourism agencies and environmental organisations to review the progress of the Dubai Sustainable Tourism (DST) initiative. Its aim is to explore ways how sustainability standards can be further enhanced to support effective resource management across various hotel classifications, and to contribute effectively to raising professional awareness towards the environment, the economy, and the use of natural resources. These focus groups are a tangible demonstration of Dubai Tourism’s continuing commitment to work closely with its tourism and hospitality stakeholders to promote sustainable tourism and achieve the goals set out in the Tourism Vision 2020. Connecting 40 leading hotel operators, owners and representatives from hotel establishments, as well as environmental organisations, the event offered an interactive platform to discuss knowledge-sharing to discuss the feasibility and implementation of timelines for 19 new industry sustainability standards developed by DST. Yousuf Lootah, Executive Director, Tourism Development & Investments, Dubai Tourism, said, “Working in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to transform Dubai into a sustainable environmental destination, the credible and feasible sustainability standards and certification schemes are key tools in the transformation of our tourism industry, working in line with the city’s overall clean energy and sustainable development targets”.

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