Tag Archives: Premier Inn Hotels

His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Group, inaugurated Premier Inn Al Jaddaf, the seventh property of the brand within the UAE. During the opening ceremony, His Highness unveiled a plaque to mark the occasion and toured the guest rooms, restaurants and public areas. The event was also attended by Gary Chapman, President Group Services & dnata, Emirates Group; Adam Nicholls, Managing Director, Premier Inn Middle East and other senior officials. Premier Inn Al Jaddaf offers a mixed inventory of spacious guest rooms from double occupancy to those which can accommodate a family of up to four. The 389 stylish rooms come with a working desk space and Premier Inn’s signature Hypnos bed paired with a pillow menu and black out curtains fulfilling the hotels’ brand promise of a guaranteed good night’s sleep. Remaining true to its heritage, the new hotel utilises contemporary design while embracing British charm and local culture. Adam Nicholls, Managing Director, Premier Inn Hotels Middle East, said, “We’re really pleased to add Premier Inn Dubai Al Jaddaf to our portfolio, our strongest proposition in the UAE and our largest hotel in the region. Dubai is a city that continues to grow, and our investment into the region doesn’t stop here, with further hotel openings on the horizon. We’re continually looking at ways to enhance our guest experience to offer a market leading product and provide a proposition that represents excellent value for money.” A joint venture between Emirates Group and Whitbread, the flagship property signals a new era for Premier Inn Middle East, with greater emphasis on guest experience alongside convenience for mid-market business and leisure travellers. The partnership …

Hilton has signed a management agreement with Sharjah’s Al Marwan Group to open the emirate’s debut DoubleTree by Hilton property opposite Al Majaz Waterfront in the centre of the city. The $43 million (AED 158m) development will be called the DoubleTree by Hilton Sharjah Waterfront Hotel & Suites and will offer 254 suites and serviced apartments. The new hotel, which is expected to open in 2020, will be Hilton’s second property in the emirate after the Hilton Sharjah on the nearby Corniche Road. Sharjah offers visitors more than 100 hotels and hotel apartment properties and occupancy rates recently beat regional averages, growing by 5.5 percent during January compared to the same month in 2016 (according to global analyst STR). Some of the leading hotel groups in the world operate properties in Sharjah, including Carlson Rezidor Hotel Group, GHM, Louvre Hotels Group, Premier Inn Hotels, Rotana Hotels and Resorts, Sheraton Hotels and Resorts, and Wyndham Worldwide Sharjah currently has a variety of new hotel and resort developments under development, including the construction of a new $100 million (AED 367m) art and culture themed 5-star luxury beachfront hotel and resort; a 4-star, 200-room Novotel located adjacent to Sharjah Expo; a 4-star Sheraton Four Points hotel; and an Aloft boutique hotel. In addition, Al Bait Hotel, a new 5-star hotel being built by Sharjah Investment and Development Authority (Shurooq) in the Heart of Sharjah, is expected to open later in 2017.

Sharjah hotel occupancy grew by 5.5 percent during January compared to the same month in 2016, according to the latest report from STR, a firm that provides global data and analysis for the hotel industry. Average occupancy levels across the United Arab Emirates increased by 0.5 percent during January to reach 81 percent, although average room rates at hotels across the UAE fell 8 percent in January to reach AED 712 ($195) due to strong market growth in room supply. The UAE’s hotel occupancy rates are among the highest in the world. STR has also reported that the overall hotel occupancy across the Middle East region decreased 2.7 percent to an average occupancy level of 68.4 percent during January, while the average daily room rate fell by 8.4 percent to $177.81. Meanwhile, hotels in Europe reported a 5.1 percent increase in occupancy to an average of 57.1 percent, hotels in Africa saw a 4.5 percent increase in occupancy to reach an average of 50.6 percent, and hotels in Asia Pacific reported a 0.8 percent decrease in occupancy to an average of 64.8 percent. According to the Sharjah Commerce and Tourism Development Authority (SCTDA), Sharjah hotels and hotel apartments registered a 19 percent increase in room nights booked during the first nine months of 2016, totaling 2.94 million room nights. Sharjah offers more than 100 hotels and hotel apartments, including properties managed by some of the leading hotel groups in the world including Carlson Rezidor Hotel Group, Louvre Hotels Group, Premier Inn Hotels, Rotana Hotels and Resorts, Sheraton Hotels and Resorts, and Wyndham Worldwide. A number of new hotel and resort developments are currently underway in Sharjah, including the construction of …