Tag Archives: PIF Saudi

The Public Investment Fund (PIF)  announced the establishment of “Dan Company,” specializing in agritourism and ecotourism. Dan’s first project will be located in Al-Ahsa region and will cover 1.8 million square meters. It will feature an eco-resort, an agri-resort and an adventure resort, each catering for a niche market in the tourism sector, providing exceptional visitor experiences and offerings designed to meet the aspirations of a wide variety of tourists. The company plans to develop unique tourism projects around cities across Saudi Arabia with attractive natural and farmed landscapes. Dan aims to involve local communities in providing experiences that allow visitors to fully interact in harmony with distinctive Saudi regional culture and traditions including arts, crafts, local cuisines and culture. The term “agritourism” refers to visitor experiences related to traditional farming, while “ecotourism” focuses on experiencing nature and minimizing environmental impact. As enablers for local communities, Dan’s projects will also provide Saudi and international visitors with new experiences by granting franchises to farmers and tourist lodge operators that will receive the training and knowledge they need to help them start and build their own facilities. Additionally, the company will provide investment opportunities for the private sector and create direct and indirect job opportunities. The agritourism resort will celebrate the unique produce of Al-Ahsa – which is especially famous for its rice and dates. The resort will offer various experiences to connect hands on with earth and nature through seasonal farming, harvesting and cooking farm-sourced products, emphasizing the field-to-plate experience. Meanwhile both the eco-resort and adventure resorts will focus on providing experiences to connect and interact with the landscape. The eco-resort will utilize local materials with low carbon emissions, preserving the region’s …

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