Tag Archives: Pichaya Saisaengchan

Tourism Authority of Thailand (TAT) introduces an ‘Amazing Thailand Safety and Health Administration: SHA’ certification aimed at elevating the country’s tourism industry standards and developing confidence among tourists, including visitors from the Middle East. The project is part of TAT’s efforts to mitigate the impacts of the COVID-19 crisis and accelerate recovery in the travel and tourism sector. The Amazing Thailand SHA certification is to prepare Thai tourism operators to be ready for the return of tourism post COVID-19. Pichaya Saisaengchan, Director of the Tourism Authority of Thailand for Dubai and the Middle East, said, “As the pandemic has currently halted the travel, we have taken this time to prepare ourselves for when restrictions are lifted. The Amazing Thailand Safety and Health Administration: SHA certification puts emphasis on hygiene and sanitation measures across all stakeholders in the travel and tourism sector in order to inspire confidence in our visitors and assure them that we are taking all the necessary precautions during their time with us.” TAT is currently working on details of the Amazing Thailand SHA certification together with the Ministry of Public Health, Ministry of Tourism and Sports, Thailand Convention and Exhibition Bureau, Board of Trade of Thailand, Federation of Thai Spa and Wellness Association, Thai Retailers Association, Thai Hotels Association, Association of Domestic Travel, Thai Amusement and Leisure Park Association, Thai Restaurant Association, Thai Spa Association, Thai Boats Association, and Event Management Association.

The Tourism Authority of Thailand (TAT) has launched an inspiring video series for travellers to experience elements of Amazing Thailand at home, as part of its campaign to ‘Bring Thailand to the World… Virtually’. Available throughout April, the virtual content will feature the best of Thai culture and heritage through entertaining tutorials, with the aim of extending a message of camaraderie and positivity. The series will include Thai cooking classes, Muay Thai lessons, fruit and vegetable carving, Thai-inspired spa treatments and traditional Thai dance suitable for all ages to participate and enjoy. Pichaya Saisaengchan, Director of the Tourism Authority of Thailand for Dubai and the Middle East, said, “This message extends to those who have visited Thailand and to all those we have yet to welcome to our shores. We want to share the vibrant energy of the people of Amazing Thailand with the world as we remain resilient and see this through side-by-side.” Chef Nine from Siam Kempinski Hotel Bangkok and chef Sonia from 137 Pillars House Chiang Mai will each present cooking masterclasses to teach viewers how to prepare popular and flavourful Thai dishes including Thai Pineapple fried rice and Pad Thai to enjoy at home. Viewers can discover the ancient art of Muay Thai through a digital training camp conducted by world-class Muay Thai practitioner and owner of Krudam Gym in Bangkok, Dam Srichan. Muay Thai is known as the “art of eight limbs” and has a history that can be traced to the 18th century. It is also an excellent Thai sport to keep fit through its strengthening techniques. Wellness experts, Gift and Jib from Mövenpick BDMS Wellness Resort Bangkok combine nutrient-packed ingredients – such as …