Tag Archives: PIA

Sabre Corporation announced the extension of two agreements with Pakistan International Airlines (PIA). The national carrier of Pakistan has renewed its multi-year content distribution agreement with Sabre and the two companies have also agreed to continue their strategic joint venture partnership in the Pakistani market. The carrier and Sabre have had a successful GDS joint venture in Pakistan since 2004. The extension of the content distribution agreement means that PIA will continue to have full access to Sabre’s extensive global seller network. PIA will also continue to work with Sabre in a joint venture which allows the airline to better market and sell its content using Sabre’s advanced technological solutions, including the intuitive ‘Sabre Red 360’ point of sale, to Travel Agents across Pakistan. “We are delighted to have reaffirmed and strengthened our relationship with Sabre with these two renewals so that, together, we can move forward with our plans to not only grow PIA’s footprint and revenue, but also to facilitate growth in the wider Pakistan travel ecosystem,” said Air Vice Marshal Muhammad Amir Hayat, Chief Executive Officer, Pakistan International Airlines. PIA services a vast network of locations across Pakistan and throughout Asia, Europe, and the Middle East, and has ambitious plans to expand its network further. “We greatly value our partnership with PIA, and we’re pleased and proud to have cemented this important relationship with these multi-year renewals. As the travel industry recovery continues apace, it’s vital that the travel agency community in Pakistan can access Sabre’s advanced global suite of solutions and services,” said Brett Thorstad, Vice President, Sabre Travel Solutions, Agency Sales, Asia Pacific. “We are excited about the growth trajectory of the Pakistan market and …

These may be uncertain times for the travel industry, but that hasn’t deterred PIA from making Amadeus its mainstay long-term partner in travel distribution. Middle East: Pakistan International Airlines (PIA) has reached a landmark agreement in distribution with Amadeus, giving PIA full access to Amadeus’ global travel seller network. Through this new agreement, Amadeus-connected agencies will now be able to book PIA’s full suite of domestic and international inventory through the Amadeus Travel Platform. Given the unprecedented challenge that the travel industry is facing, never before has distribution strategy and reach been more important for an airline. “We’ve undertaken a significant transformation programme at PIA, and now we’ve found the right distribution partner with global reach to drive our future growth. This deal brings us international presence in markets we didn’t have to date, ensuring that more travel agencies across the globe can book and sell our offer,” says Abdullah H. Khan, General Manager, Public Affairs Division, PIA. Speaking on the occasion, Arshad Malik, Chief Executive Officer, PIA, says, “Especially in the current environment, when there is so much uncertainty, a strong partner like Amadeus gives us the technology and distribution capabilities we need to reach our expansion targets. We have made substantial investments to restructure our business the past year, laying the ground to capitalise on our growth potential in both domestic and international markets, and we’re excited about what our partnership with Amadeus will bring.”