General Hotel Management Ltd (GHM) has announced the opening of its second resort — Al Bait Sharjah in the Middle East on September 1. Following the success of the award-winning Chedi Muscat, this announcement marks yet another significant milestone to celebrate Arabian heritage. Developed in partnership with Shurooq (the Sharjah Investment and Development Authority), Al Bait Sharjah offers an unrivalled dimension of luxury, sophistication and personalised service never experienced before in the Emirate. Located in the region’s biggest restoration project known as ‘Heart of Sharjah’, the opening of Al Bait plays a key role in re-establishing Sharjah as the cultural hub of the United Arab Emirates. Paying homage to traditional Sharjah architecture, the 53-key heritage resort is constructed from the restored foundations of vintage homes that once belonged to noted Emirati families. Al Bait, meaning home in Arabic, is carefully remodelled and designed to provide world-class hospitality services and luxurious experiences to its guests, through elements that are in harmony with culture, society, history and civilisation as well as quintessential Emirati hospitality and etiquette. “GHM has taken the lead in pioneering luxury hospitality in the Emirate, while connecting the modern traveller to Sharjah’s rich storied past. We eagerly look forward to welcoming guests to Al Bait for an experience comparable to no other,” states Patrick Moukarzel, the resort’s General Manager.
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