Tag Archives: PATA annual summit

The Pacific Asia Travel Association (PATA), the not-for-profit travel trade association serving government, tourism offices, hotels, airlines and other travel-related companies within the Asia Pacific region, opened its annual summit in Ras Al Khaimah, UAE graced by His Highness Sheikh Saud bin Saqr Al Qasimi, Ruler of the Emirate of Ras Al Khaimah. Raki Phillips, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority (RAKTDA) opened the summit officially as the host destination, welcoming all the delegates to Ras Al Khaimah, “We are delighted to host the Pacific Asia Travel Association for the first time in the Middle East. As a dynamic and forward-looking Emirate, we are placing all aspects of sustainability (environment, culture, conservation and livability) at the centre of our investment and development strategy. We look forward to driving the sustainability agenda with key opinion leaders from around the world to build a stronger and resilient tourism economy for the future.” Exploring the theme ‘Reconnecting the World Sustainably’, the programme covers critical industry topics such as destination resilience, sustainable travel recovery strategies, supporting women in micro, small and medium sized enterprises (MSMEs), global hotel industry trends, sustainable gastronomic tourism, the voice of the next generation, and the decarbonization of transport. This is the first time PATA’s Annual Summit takes places in the Middle East. Hosted by Ras Al Khaimah Tourism Development Authority (RAKTDA) at the Al Hamra International Conference Center, the three-day event brings together international thought leaders, industry shapers and senior decision-makers who are invested in driving tourism to, from and within the Asia Pacific. The PATA association network consists of both public and private entities representing every facet of the travel ecosystem – government, tourism …

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