Tag Archives: PATA

A joint survey conducted by the Ivy Alliance Tourism Consulting, China Comfort Travel Group (CCT), and Pacific Asia Travel Association (PATA), was discussed by a panel of experts during the three-day ATM Virtual event. The Virtual ATM China Tourism Forum, took an in-depth look at the potential of the Chinese outbound leisure market post COVID-19’s closed borders and what overseas destinations and attractions can do to reassure and convince Chinese tourists, that their destination is safe to visit. Danielle Curtis, Exhibition Director Middle East, Arabian Travel Market, said, “In China we are already witnessing the green-shoots of recovery and many industry experts are looking to China to kickstart international tourism.” Dr. Taleb Rifai, Chairman, International Institute of Peace for Tourism (IIPT) and former Secretary General of the UNWTO said, “After 9/11, people had to get used to security restrictions such as removing their shoes and belts, no liquids, now that is a way of life. People are now afraid to travel, but things will change, new protocols will be introduced and the quicker that happens the more trust and confidence will be communicated, bringing travellers back.” Helen Shapovalova, Founder & Director, Pan Ukraine commented Shopping has always been a top attraction for Chinese tourists especially “luxury goods and Lisa Dinh, expected changes here as well, balancing risk management with the customer experience. “Trust is the new currency. The demand is still there, but health and safety and relationship building will be key. Training will be essential to changing mindset.” Returning to the survey, nearly half of those questioned said they preferred group tours but given the coronavirus outbreak, many Chinese would now travel, in smaller groups catering for better social …

Hosted by the Department of Culture and Tourism–Abu Dhabi (DCT Abu Dhabi), the Pacific Asia Travel Association (PATA) Travel Mart 2018 kicked off in Al Ain Region, as part of the PATA Adventure Travel and Responsible Tourism Conference and Mart 2018 (PATA ATRTCM). Participants engaged through pre-matched appointments, and face-to-face meetings with adventure product buyers and sellers from across the world. HE Sultan Al Mutawa Al Dhaheri, Executive Director, Tourism Sector, DCT Abu Dhabi, said, “We would like to thank all the delegates for taking part in all the meeting at the PATA Travel Mart this year. We strongly believe in the need to create strong partnerships between the private and public sectors to drive the industry forward.  Our aim to host and attract conferences is to make Abu Dhabi the place to engage with all of our international stakeholders, and exchange knowledge which would benefit our economies and communities.” To conclude the successful conference, delegates took part in a day tour of Al Ain to experience Abu Dhabi’s top tourism offerings, including the Al Ain National Museum and Sheikh Zayed Palace Museum, amongst other renowned cultural and heritage sites.

For the first time, Al Ain Region hosted the Pacific Asia Travel Association Adventure Travel and Responsible Tourism Conference and Mart 2018 (PATA ATRTCM), organised by the Department of Culture and Tourism–Abu Dhabi (DCT Abu Dhabi). A number of workshops and plenary sessions was hosted by industry experts and visionaries from across the globe. Key speakers including HE Sultan Al Mutawa Al Dhaheri, Executive Director, Tourism Sector, DCT Abu Dhabi; Dr. Mario Hardy, Chief Executive Officer, PATA, Thailand; Norie Quintos, Editor at Large, National Geographic Travel and Independent Communications Consultant, USA, explored the trends and dynamics of one of the fastest-growing tourism sectors. Themed on ‘Adventure in a New Era’, the event offered delegations from across the Asia Pacific region a unique opportunity to exchange knowledge and unlock the potential of the adventure tourism sector in the digital era. The conference was followed by a travel mart, in which participants interacted with adventure product buyers and sellers from across the world.

The Pacific Asia Travel Association (PATA) has welcomed the Ras Al Khaimah Tourism Development Authority (TDA) as its newest government member. The TDA’s aim is to establish the emirate of Ras Al Khaimah as a destination for leisure and adventure travel whilst maintaining its appeal for sun seekers, beach loving couples and families. Ras Al Khaimah TDA was established in May 2011 to develop the emirate’s tourism infrastructure and promote it, both domestically and abroad. In order to achieve its goals, the Ras Al Khaimah TDA has a Government mandate to license, regulate and monitor the emirate’s hospitality industry. It conducts research to identify tourism projects and current trends. Ras Al Khaimah TDA leads on the destination’s branding and subsequent marketing activities, and also develops and implements strategies designed to encourage tourism investment into the emirate. PATA CEO Mario Hardy said, “As our newest government member Ras Al Khaimah now has a much better opportunity to achieve their growth target of 2.9m visitors by 2025 by connecting with many of our members and by showcasing their destination to a much broader audience.” Haitham Mattar, CEO, Ras Al Khaimah TDA, said, “As we continue to work towards our goal of attracting one million visitors by the end of 2018, we are keen to establish partnerships that will enable us to achieve sustainable tourism growth. Asia Pacific, in particular India and China, are fast growing emerging markets where we have recently signed an agreement with Ctrip, China’s largest online travel agency, as well as Cox and Kings in India.”