Tag Archives: partnership

Turkish Airlines and Icelandair announced the expansion of their existing codeshare partnership  marking a significant step in strengthening connectivity between two key regions at the crossroads of continents and oceans. Since the beginning of their partnership in June 2023, the two flag carriers have cooperated under a codeshare agreement to offer passengers more seamless travel options. Building on this foundation, Icelandair will introduce direct flights between Reykjavik and İstanbul, starting 5 September 2025, operating twice weekly during the winter season. These new flights will be incorporated into the scope of the agreement, allowing Turkish Airlines to put its marketing code on Icelandair’s operations. In return, Icelandair will place its marketing code on select Turkish Airlines flights beyond Istanbul, covering destinations across Asia, the Middle East, and Africa. This extended integration connects Icelandair’s transatlantic network with Turkish Airlines’ global reach across multiple continents, creating new opportunities for both business and leisure travel. Commenting on the expansion of the partnership, Turkish Airlines CEO, Mr. Bilal Ekşi stated: “This cooperation goes beyond a commercial partnership. It represents a strategic alignment between two trusted carriers. By launching direct flights between Reykjavik and Istanbul and integrating our networks, we are opening the door to new traffic flows and connectivity options between Iceland, Türkiye and beyond.” Bogi Nils Bogason, Icelandair CEO, also commented: “Building on the partnership with Turkish Airlines will offer travelers even greater connectivity and seamless travel options across our combined networks. The expansion of our codeshare partnership to multiple destinations in Asia, the Middle East, and Africa, reflects our shared commitment to service excellence, building a stronger global network and unlocking new opportunities for growth.” This enhanced cooperation is expected to boost tourism and …

Etraveli Group, the leading global technology provider for flights announced an eight-year extension of its existing and long-standing commercial partnership with Booking.com. Building on a successful collaboration first established in 2019, this renewed commitment will leverage Etraveli Group’s advanced technology to further strengthen and accelerate Booking.com’s global flights offering, today live in 57 countries. The extension reflects both companies’ ambition to deliver more ease, choice, and value to travelers and partners worldwide. “We’re excited to build on our collaboration with Booking.com, a partnership rooted in shared values, mutual benefit, and a commitment to innovation,” said Mathias Hedlund, Chief Executive Officer, Etraveli Group. “Together, we’ll continue to bring our deep flight expertise and advanced technology to further refine the flight booking experience and help shape a smoother, more rewarding travel experience for customers.” “We’re pleased to extend our long-standing partnership with Etraveli Group, a trusted collaborator as we continue to enhance how people discover and book flights around the world,” said Glenn Fogel, Chief Executive Officer, Booking Holdings. “This next chapter will help us go further and faster in delivering the intuitive, flexible travel experience today’s travelers expect.”

Riyadh Air and Air France-KLM signed a Strategic Cooperation Memorandum of Understanding (MoU), marking a significant step forward in global connectivity for guests traveling between Riyadh, Paris, Amsterdam, and destinations far beyond. The MoU, signed at the 2025 IATA Annual General Meeting by Tony Douglas CEO Riyadh Air and Benjamin Smith CEO of Air France-KLM Group, sets the foundation for a dynamic partnership. Subject to regulatory approvals, the collaboration aims to gradually introduce a wide range of benefits for guests and to unlock new opportunities across Western Europe, North and South America, the Middle East, Asia, and the Kingdom of Saudi Arabia. This strategic partnership will focus on strengthening network connectivity, with both partners working together to maximize future opportunities through Riyadh Air’s hub in the capital of Saudi Arabia and Air France-KLM’s Paris-Charles de Gaulle and Amsterdam-Schiphol airport hubs. The recent launch of Air France’s Paris Charles de Gaulle–Riyadh service, alongside KLM’s established Amsterdam–Riyadh operations, reflects the shared commitment to expanding travel options for guests. Beyond route connectivity, Riyadh Air and Air France-KLM will collaborate to enhance the guest experience, exploring opportunities in reciprocal loyalty program rewards, operational support, and lounge access. The partnership also extends to areas such as Maintenance, Repair and Overhaul (MRO), digital transformation, sustainability, and cargo services—ensuring a comprehensive approach to delivering value. Tony Douglas, CEO of Riyadh Air, commented, “We are dedicated to connecting Riyadh to the world, and partnering with Air France-KLM – a leader in global aviation, will accelerate bringing to life our vision to deliver exceptional experiences and the realization of our long-term vision: to redefine air travel through innovation, operational excellence, and guest-centric services. This partnership not only strengthens our international …

Etihad and Ethiopian Airlines activated their codeshare agreement, strengthening connectivity between Africa and Asia, Australia, and the Middle East. This bilateral partnership enhances global travel opportunities for guests, with seats available to book now. Ethiopian will start services from Addis Ababa Bole International Airport (ADD) to Zayed International Airport in Abu Dhabi (AUH) on 15 July, and Etihad Airways introducing daily flights to Addis Ababa starting 8 October. This is the first step ahead of implementation of the groundbreaking Joint Venture agreed between Etihad and Ethiopian in March 2025 unlocking greater travel opportunities for passengers across both networks. The codeshare lets guests simplify their journeys by making a single booking with one check-in process at the start and the added convenience of having their baggage transferred to their final destination. Arik De, Etihad’s Chief Revenue and Commercial Officer said: “By leveraging our combined networks, we are unlocking seamless travel opportunities between Africa and Asia, Australia, and the Middle East. Easy connections via Abu Dhabi and Addis Ababa, will enhance flexibility, boosting trade and tourism, and delivering unparalleled travel experiences to guests of both airlines.” Under this partnership, Etihad passengers will gain access to Ethiopian Airlines’ extensive African network, with connections via Addis Ababa to 55 destinations across 33 countries, including Entebbe, Kinshasa, Kigali, Lusaka, Harare and Victoria Falls expanding their travel options across the continent. At the same time, Ethiopian Airlines passengers can book itineraries connecting to Etihad-operated flights through Abu Dhabi, with onward service to 20 key destinations across Asia, Australia, and the Middle East including Sydney, Krabi, Colombo and Phnom Penh. As part of its commitment to Africa’s growing demand for air travel, Etihad is significantly expanding its network in …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Rotana unveiled the first phase of their joint initiative to boost summer tourism to the emirate. This partnership aims to address seasonal travel lulls and strengthen Abu Dhabi’s positioning as a dynamic, year-round destination. With Rotana’s strong regional appeal and global loyalty network, the collaboration is primed to drive bookings across Abu Dhabi’s diverse source markets, particularly the GCC. From June through August, guests staying at Rotana properties in Abu Dhabi can enjoy an exclusive ‘Stay 3, Pay 2’ summer offer. This campaign is a key activation of the DCT-Rotana partnership, designed to stimulate travel during the traditionally quiet summer months, reinforce Abu Dhabi’s appeal as a family-friendly destination, and encourage direct bookings through exclusive incentives. Eddy Tannous, COO, Rotana said: “As a homegrown brand deeply rooted in the region, we are proud to partner with DCT Abu Dhabi on a campaign that supports the broader vision of positioning Abu Dhabi as a year-round destination. Through this initiative, we are combining strengths to deliver both economic impact and exceptional guest value, reaffirming our commitment to driving tourism growth in the emirate.” As part of DCT Abu Dhabi’s Tourism Strategy 2030, the partnership with Rotana underscores the emirate’s commitment to sustained, collaborative growth. It is one of several recent alliances formed to enhance Abu Dhabi’s global profile, increase visitor numbers, and deliver seamless, tailored experiences across key international and regional markets. For every three consecutive nights booked, the third night is free. For longer stays, the offer continues (e.g., stay 6, pay 4), creating greater value the longer guests stay. The summer promotion also includes: • Free stays …

Emirates announced that it is expanding its long-standing partnership with Trip.com to focus on exploring growth avenues to capture emerging opportunities in new markets and customer segments. In the next phase of its expansion, the partnership will Emirates and Trip.com will collaborate on expanding Trip.com’s global presence through strategic partnerships and activations, leveraging Emirates’ extensive international network, and coordinating promotional efforts in Asian and European markets, which remain a strategic focus for both Trip.com and Emirates. The agreement was formalised at ITB Berlin by Nabil Sultan, Executive Vice President, Passenger Sales & Country Management for Emirates and CT Ooi, VP of Flights Business, Trip.com Group. Nabil Sultan commented on the newly expanded partnership: “We very much look forward to extending the breadth and depth of our cooperation with Trip.com. The next phase not only strengthens our position to provide more of our products to Trip.com’s customer base, but also unlocks traveller demand for air and hotel packages, enables us to integrate offers across both of our loyalty programmes and tap into a variety of consumer segments with specialised promotions. We look forward to empowering Trip.com customers with options to customise their travel with ease on Emirates.” CT Ooi added: “At Trip.com, we are excited to take our partnership to new heights, integrating a wide range of flight offerings with an expanded portfolio of hotels and travel services. By combining Emirates’ world-class network with Trip.com’s innovative travel ecosystem, we are creating more opportunities for travellers to access exclusive flight and hotel packages, tailored promotions, and enhanced loyalty rewards.” Product integration and exclusive promotions: Emirates and Trip.com will work closely on boosting customer conversion by integrating a variety of Emirates flight offerings …

Fly Khiva Group announced Almosafer as its exclusive general sales agent (GSA) in the country. The partnership highlights the growing significance of Saudi Arabia as a primary market for Fly Khiva, as both parties align to meet the needs of travellers to the Kingdom. With Fly Khiva set to operate its maiden flight to Prince Mohammad Bin Abdulaziz International Airport in Madinah, Saudi Arabia, in January 2025, the Kingdom is all set to welcome more Hajj and Umrah pilgrims from the Central Asian country. The strategic partnership showcases Uzbekistan’s prominence as a source market for religious tourism, and the newly launched flight service facilitates easy and direct access to the Holy Land. Almosafer’s robust market presence and reach in Saudi Arabia will help Fly Khiva expand its operations in the region and ensure seamless service for passengers. Almosafer will leverage its Destination Management Company, Discover Saudi, and its Hajj & Umrah tour operator, Mawasim, to boost Fly Khiva’s sales across the Kingdom. Dilshod Hodjaev, CEO of Fly Khiva, said about the partnership, “We look forward to offering our passengers exceptional travel experiences through this exciting new collaboration. Almosafer’s market expertise and technological prowess will enable us to reach newer markets and offer a seamless experience for all.” Muzzammil Ahussain, CEO of Almosafer, highlighted the significance of this collaboration, stating, “We believe strategic alliances are key to the success of our travel journey and are excited to welcome Fly Khiva to our portfolio of esteemed partners to enable an increase in air connectivity for Uzbek pilgrims seeking to visit the Kingdom for Hajj and Umrah.” The airline is set to deploy a Boeing 757-300, equipped with spacious seats and an advanced entertainment …

Sabre Corporation announced the launch of SAUDIA ’s New Distribution Capability (NDC) content on the Sabre marketplace. This milestone marks a significant advancement in SAUDIA ‘s distribution strategy, enabling the national flag carrier of the Kingdom of Saudi Arabia to provide enriched content and offers to travel buyers globally. SAUDIA’s NDC content is now accessible through Sabre’s extensive global travel marketplace, marking the first time SAUDIA has made its NDC content available on a GDS. This technical integration empowers travel agents, travel management companies (TMCs), and corporations to deliver tailored offers to their customers. It also supports SAUDIA’s goal of modernizing its distribution capabilities, offering more dynamic and personalized content to travel buyers while elevating the traveler experience. “We are excited to partner with SAUDIA in advancing our mutual goal of enhancing the retailing experience through NDC,” said Kathy Morgan, Senior Vice President of Product Management and Distribution Experience at Sabre. “The launch of SAUDIA’s NDC content through Sabre demonstrates our commitment to enabling seamless access to multi-source content, ensuring that travel agents and corporations can easily shop, book, and service NDC offers alongside other content in our marketplace.” SAUDIA, the flag carrier of Saudi Arabia, is eager to unlock new retailing opportunities through this collaboration, offering travelers more flexibility, choice, and tailored services. With Sabre’s NDC-enabled solutions, SAUDIA can reach more travelers, delivering a more frictionless, personalized booking experience aligned with its distribution strategy. Arved Von Zur Muehlen, Chief Commercial Officer at SAUDIA, said: “Our partnership with Sabre is a significant step toward realizing our vision of transforming the travel experience for our guests. By adopting NDC, we can offer more personalized and relevant options, delivering a superior booking experience …

By joining forces, Emirates and flydubai offer customers access to a combined network of more than 225 unique destinations in more than 100 countries. Seven years ago, Emirates and flydubai jointly embarked on a partnership that would give travellers extraordinary access to an unrivalled network, unlocking connections and opportunities, and shaping the future of travel from, to and through Dubai. Here’s seven ways the partnership is paying off for travellers: Emirates customers can explore more than 118 flydubai destinations, while flydubai passengers can access more than 136 Emirates destinations. Top destinations for customers include Baku, Krabi, Naples and Zanzibar. On average, customers can choose from 275 codeshare flights each day which means expanded schedules and more flexibility when choosing departure times. Together, both airlines operated more than 1.5 million flights since 2017, carrying more than 19 million passengers across the joint network. That’s equal to the combined populations of Paris and New York City. Customers continue to benefit with seamless on-ground experiences including a smooth check-in process, efficient baggage transfers, optimised flight schedules and enhanced connectivity at Dubai Airports with access to Terminal 3. More than 300 weekly flights operated by flydubai depart Terminal 3 to popular destinations including Kathmandu, Krabi and Zanzibar. flydubai’s Business Class passengers can also enjoy the new Business Class check-in area at Terminal 2 which offers a unique and smooth check-in experience with a personalised Meet and Assist service, seated check-in and a Fast Track service through passport control and security lanes. Passengers also benefit from access to world-class airport lounges, including Emirates’ signature lounges in Terminal 3. Over the past 7 years, more than 250,000 flydubai passengers have enjoyed access to Emirates’ lounges. Emirates Skywards, the …

SAUDIA announced a partnership between AlFursan loyalty program and Choice Hotels, enabling AlFursan members to join Choice Privileges, the loyalty program of Choice Hotels. The agreement was signed by Essam Akhonbay, Vice President of AlFursan Loyalty Program at SAUDIA, and Nour Ghanem, General Manager of Choice Hotels in Saudi Arabia. As part of the partnership, AlFursan members will earn 1,000 AlFursan reward miles for every 5,000 Choice Privileges points converted. Essam Akhonbay, the Vice President of AlFursan Loyalty Program at SAUDIA, commented: “This partnership reflects SAUDIA’s ongoing commitment to enhancing its global network of partnerships and offering more exclusive benefits to AlFursan members. With Choice Hotels’ extensive portfolio across the world, this collaboration opens a wealth of new opportunities for our members to enjoy exceptional travel experiences worldwide.” David Beers, CEO of Choice Hotels EMEA, said: “We continue to focus on adding redemption benefits that provide further value for our members so they can redeem the points they have earned by staying at nearly 7,500 Choice Hotels around the world. This new agreement is a great expansion of the rewards and opportunities that are available to the 65 million Choice Privileges members for their travels.” AlFursan members enjoy a wide range of benefits and exclusive offers through extensive local and global partnerships, allowing members to accelerate the earning of Miles to redeem for flights with SAUDIA and our SkyTeam partners.