At such an important time for the reactivation of post-pandemic tourism, Panama is reinforcing its image as a destination for leisure and business travel. Part of this task is carried out together with the main actors in the commercialization chain, such as tourism service providers, tour operators, wholesalers and travel agencies. With this objective in mind, PROMTUR Panama will hold a virtual fair called Explore Panama, in order to generate a commercial space where buyers and sellers can interact. The event will be held on October 20 and 21, 2021, and will have 20 virtual stands for local exhibitors, including the Tourism Promotion Fund (Promtur Panama), and is expected to attract around 350 travel agencies and wholesale operators from markets such as the USA, Argentina, Brazil, Costa Rica, Colombia and the United Arab Emirates, who, through a commercial agenda, will be able to interact with key suppliers of the Panamanian tourism industry. Panama will present the tourism activities that will lead this year and in the future, under the Master Plan for Sustainable Tourism 2020-2025 (PMTS). The plan revives the “Tourism – Conservation – Research (TCI)” strategy by highlighting the country’s extraordinary natural, cultural and historical wealth with a strong focus on destination sustainability through research and conservation actions. The updated strategy focuses on three fundamental pillars: Cultural Heritage (multifaceted culture), Green Heritage (extraordinary biodiversity) and Blue Heritage (ocean wonders). The event will allow real interaction between exhibitors and buyers in a 360-degree environment with customizable virtual landscape, virtual private meeting rooms, chat, browser-based chats, presentations and live keynotes. Buyers, once registered, will be able to view the profile of participating exhibitors to schedule their meetings and once at the …
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