Kerten Hospitality will enter its House Residence brand in Oxagon, home to advanced and clean industries in NEOM. This move will further Kerten Hospitality’s ambitious expansion across the Kingdom of Saudi Arabia. The upscale 200-unit serviced apartments, at the heart of Oxagon’s first residential community, is set to open its doors in 2025. Reimagining the traditional industrial city, Oxagon is creating a new paradigm for urban living. Offices, world-class recreational and sports facilities, next-generation mobility solutions, and unique hospitality and retail concepts are all seamlessly integrated within communities, in harmony with nature. Marloes Knippenberg, CEO of Kerten Hospitality, said, “We are envisioning a transformation in the concept of living. The House Residence in NEOM’s Oxagon is more than just a project – it’s a statement of intent to catalyze the evolution of our habitats, foster thriving communities, and redefine the human experience. Our alliance with NEOM at Oxagon marks a crucial step as we contribute to the extraordinary transformation of Saudi Arabia. As the nation unfolds its tourism potential, we stand on the brink of a new era of global exposure. NEOM is set to be the beacon guiding this transformative tide, and our aim is to anchor the vibrant communities being built in Oxagon.” Vishal Wanchoo, CEO of Oxagon added, “One of the many reasons we’re excited about working with Kerten Hospitality is the way they interact and work with local talent and entrepreneurs to curate experiences and innovations tailored to our future residents. We feel that The House Residence concept embodies the neighbourhood atmosphere and lifestyle from the integration of F&B to advanced technologies, that’s core to the mixed-use residential communities we’re building here at Oxagon.” Chris Newman, …
Read More »IHG Hotels & Resorts continues expansion in Saudi Arabia with Hotel Indigo in NEOM’s Oxagon
IHG® Hotels & Resorts signed a franchise agreement that will see a Hotel Indigo property open in Oxagon, a coastal industrial city in NEOM, located in the Northwest region of Saudi Arabia. In Oxagon, thriving communities will exist seamlessly alongside clean industry, commercial, hospitality, entertainment and retail activities. The 250-key Hotel Indigo property will be situated in Oxagon’s first residential community and will open its doors in 2026. Designed to seamlessly integrate work, live, and play, Oxagon’s neighborhoods will be fully walkable, with sustainable on-demand mass transit and micro mobility solutions. As one of IHG’s lifestyle brands, Hotel Indigo properties offer a gateway to some of the world’s most inspiring locations. Just as no two neighborhoods are alike, no two Hotel Indigo properties are the same, taking inspiration from the area around each hotel to inform all aspects of the guest experience, from the hotel’s boutique design approach to locally inspired restaurants. Similarly, the Hotel Indigo property in Oxagon will be designed as a lifestyle destination offering exciting retail and dining concepts including cafés, a pool lounge, and a specialty restaurant. Additionally, residents and visitors will have access to a range of leisure and wellness facilities including a spa and 24-hour fitness centre. Haitham Mattar, Managing Director, India, Middle East & Africa, IHG, said: “We are delighted to announce our first IHG hotel in the exciting and rapidly developing region of NEOM. Hotel Indigo is dedicated to embracing the unique essence of each local destination, ensuring that our hotels truly embody the spirit of their locations. We are excited to announce the upcoming opening of this new property in Oxagon, where an innovative blueprint for industry and remarkable livability is …
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