Tag Archives: Online Travel Friction Index

Expedia Group and business strategy firm Magid released the Online Travel Friction Index finding stating that travellers want suppliers to offer a seamless travel experience and to effectively handle any challenge during their travels. The research is aligned with Expedia Group’s priority focus to unleash the power of its platform to build out traveller and partner solutions that can help knock down the barriers to travel, making it more easier, enjoyable, attainable, accessible and in doing so, ultimately bring the world within reach for billions of people around the globe. In 2018, Expedia Group spent more than $1.6 billion in technology with a focus on making its platform seamless for both partners and travellers. The Group’s massive efforts and investment in research and development over this decade have resulted in significant benefits for both travellers and partners, including a reduction in distribution costs. Cyril Ranque, Group President of the Travel Partners Group, Expedia Group, said, “Expedia Group is focused on connecting the world, by enabling discovery, search and booking of flights, hotels, transportation, and activities – in a low stress, low friction manner. Our technology-first platform is dedicated to providing a one-stop, easy and convenient experience for travellers to discover and book their trip with all the information they need to make the best and most informed selection.”

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