Tag Archives: OMRAN

Oman Tourism Development Company (OMRAN Group) announced a record-breaking financial and operational performance in 2023, achieving a net profit of OMR 31.6 million and a 44.6% revenue growth reaching OMR 70.4 million. This record growth underscores the continued support from the Group’s Board of Directors and Executive Management, as well as the strategic partnership with the stakeholders and partners in the tourism sector, amidst the steady and comprehensive economic growth the country is experiencing, resulting in positive outcomes in the sector. The Group witnessed an 8% growth in the occupancy rate of its resorts and hotels compared to 2022. This rise was reflected in the number of guests, with a total of 774,881 guests, representing an 11.5% increase compared to 2022. These achievements were highlighted during the recent Board of Directors meeting. The board reaffirmed the Group’s commitment to strengthening its role in driving economic diversification and significantly increasing its impact as a leading catalyst for development and investment in the tourism sector. This record performance translates the success of the efforts made and the efficiency of the implemented plans, driven by outstanding operational performance across the board. The high revenue rates from resorts, hotels, existing projects, and new tourism experiences and products contributed significantly, alongside continued efforts to improve spending efficiency and operational performance in its subsidiaries and assets. The total book value of the Group’s assets amounted to approximately 671 million Omani Riyals, and equity exceeded half a billion Omani Riyals, reaching 539 million Omani Riyals, a substantial increase from 379 million Omani Riyals in 2020. The Group continues to develop and enhance financial and operational performance, improve operating expenses, boost the competitive capabilities of all owned assets, …

Oman Tourism Development Company (OMRAN Group) launched the “Oman Downwinder” initiative as part of its ongoing efforts to achieve tourism diversification and its commitment to enhancing the adventure and experiences sector. This year’s races will start from the beaches of Duqm in Al Wusta Governorate, pass along the Omani coasts to the north, and conclude at Ras Al Jinz Reserve in South Sharqiyah Governorate. The races featured the participation of twelve professional athletes from both within and outside the Sultanate of Oman. The launch ceremony was held at the W Muscat Hotel, and attended by Dr. Hashil Obaid Al Mahrouqi, CEO of OMRAN Group, Dr. Khamis Salem Al Jabri, CEO of Oman Sail, and several officials from various entities. In this context, Dr. Hashil Obaid Al Mahrouqi, CEO of OMRAN Group, stated: “The Sultanate of Oman is endowed with abundant and diverse natural assets, making it a leading destination for offering unique tourism products and experiences. Organizing these races reflects our belief in the pivotal role that various sports events play in promoting and highlighting our tourism potential to the world, contributing to the growth of the tourism sector and establishing Oman’s position on the international tourism map.” Dr. Hashil highlighted that organizing these races aligns with the Group’s strategic directions aimed at achieving tourism diversification and enhancing the adventure and experiences sector by leveraging unique and diverse natural potentials. It also embodies the Group’s commitment to creating sustainable and eco-friendly experiences for adventure enthusiasts from around the world. Additionally, this event represents a significant opportunity to enhance Oman’s position as a prominent global destination for hosting sports events and adventure activities. Marcelo Antunes Ferreira, CEO of Sea and Beach …

The official inauguration of JW Marriott Hotel Muscat was celebrated in a grand celebration concurrent with the Sultanate of Oman’s 53rd National Day and in alignment with the National Tourism Strategy 2040, Oman Tourism Development Company (OMRAN Group) heralds the completion of Phase I of Madinat Al Irfan East. This event marks the introduction of the globally acclaimed JW Marriott brand to Oman, signifying a momentous stride in positioning Oman as a leading global tourism destination. The inauguration ceremony was graced by His Excellency Salim Mohammed Al Mahruqi, Minister of Heritage and Tourism, along with esteemed dignitaries, OMRAN Group officials, and key figures in Oman’s tourism industry. JW Marriott Hotel Muscat, a 5-star facility with an investment of approximately 47 million Omani Rials, encompasses 304 rooms and suites. As part of the Marriott Bonvoy international hotel chain, it is the first JW Marriott branded hotel in Oman. Strategically located in the heart of Madinat Al Irfan East and directly linked to the Oman Convention and Exhibition Centre (OCEC), the hotel is poised to offer exceptional experiences to its guests, significantly contributing to Oman’s tourism sector. His Excellency Salim bin Mohammed Al Mahruqi remarked on the completion of Phase I of Madinat Al Irfan East, stating that it represents a pivotal stage in the urban development of the city, creating a vibrant tourist destination that celebrates Omani identity. With comprehensive facilities like the OCEC, designed to global architectural and environmental standards, this development aligns meticulously with Oman Vision 2040’s objectives to promote sustainable tourism development, economic diversification, and preservation of natural resources. Dr. Hashil Obaid Al Mahrouqi, Chief Executive Officer of OMRAN Group, remarked, “This project is a direct reflection of our …

Ras Al Khaimah Tourism Development Authority (RAKTDA) and Oman Tourism Development Company (OMRAN Group) signed a Memorandum of Understanding (MoU) to collectively initiate and pursue cross-destination tourism promotion and marketing initiatives between the Musandam Governorate, Sultanate of Oman and the Emirate of Ras Al Khaimah, United Arab Emirates. The agreement was signed in London at WTM, between Raki Phillips, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority and Dr. Hashil Obaid Al Mahrouqi, Chief Executive Officer of OMRAN Group during a signing ceremony held at the World Travel Market, one of the most influential annual global exhibitions on travel and tourism. The MoU provides an official platform for both parties to cooperate on initiatives aimed at attracting more international visitors while positioning Ras Al Khaimah and Musandam as leading global tourism destinations in the Middle East. The agreement will see leaders of both organisations work together to create opportunities for travellers to visit both destinations, Ras Al Khaimah and Musandam, in a single trip. The partnership between the destinations is a natural fit, with just a 90-minute drive between them and a shared mountain range, the majestic Hajar mountains, among a wealth of other shared natural landscapes. Furthermore, their intertwined cultural heritage and historical connections only serve to enrich and strengthen this unique collaboration. To this end, the MoU sets forth a framework for greater collaboration and dialogue on marketing initiatives to promote cross-destination tourism. This includes facilitating ease of access in transportation between Musandam and Ras Al Khaimah, developing favourable visa arrangements for international travellers to visit both destinations and initiating tourism packages, adventure offerings and partnership opportunities. Raki Phillips, Chief Executive Officer, Ras Al Khaimah Tourism …

Oman Tourism Development Company (OMRAN Group) has partnered with the Global Travel and Tourism Partnership (GTTP) through a signed Memorandum of Understanding (MoU). This significant partnership will initiate the launch of extracurricular programmes and activities specifically designed for 10th and 11th grade students as a part of the Group’s #IAmTourism Strategy. This groundbreaking agreement enables GTTP to offer an extensive curriculum of educational content in the field of travel and tourism through its e-learning platform, spanning a three-year period. The pilot phase is set to benefit over 100 students from select schools across the Sultanate of Oman. Furthermore, a team of career guidance experts will receive training on leveraging the platform to provide an immersive and fruitful learning journey for aspiring tourism professionals. The MoU was inked by Dr. Hashil bin Obaid Al Mahrouqi, CEO of OMRAN Group, and Michel Taride, Chair of GTTP Advisory Board. The ceremony was graced by HE Azzan bin Qassim Al Busaidi, Chairman of OMRAN Group, along with officials from the Ministry of Education. Dr. Hashil bin Obaid Al Mahrouqi, CEO of OMRAN Group expressed his enthusiasm, stating, “This collaboration marks a pivotal moment in shaping national competencies that will underpin the growth of our vital tourism sector. It is perfectly aligned with our National Tourism Strategy, which places a strong emphasis on tourism education and training to bolster Oman’s standing in the competitive global tourism landscape.” Echoing his sentiments, Ms. Anne Lotter, CEO of the Global Travel and Tourism Partnership (GTTP), remarked, “Our alliance with OMRAN Group is a testament to our commitment to cultivating a deeper understanding of Oman’s rich tourism offerings. Through our specialized programs, we aim to carve out new professional …

Oman Tourism Development Company (OMRAN Group) announced its induction as an affiliate member of the esteemed World Tourism Organization (UNWTO) during its 25th General Assembly in Samarkand, Uzbekistan. This affiliation underscores OMRAN Group’s commitment to fortifying efforts that champion sustainable and responsible tourism via its diverse development portfolio. Beyond fostering expertise and knowledge exchange, the membership aligns seamlessly with the Group’s strategic objectives, unlocking unique business opportunities within the global community. The affiliation further grants the Group a platform at prominent international events and initiatives, bolstering its value and global visibility. Ambassador Vilcu Lon, Director of the Affiliate Members Department at UNWTO, had the honor of presenting the membership certificate to Dr. Hashil Al-Mahrouqi, the CEO of OMRAN Group. OMRAN Group now gains access to a treasure trove of industry data and insights through UNWTO’s advanced digital platforms. Moreover, this membership avails a collaborative platform, allowing members to engage in meaningful dialogues, share knowledge, and forge synergies that strengthen the tourism sector, all while resonating with the United Nations’ Sustainable Development Goals (SDGs). The UNWTO Affiliate Members Department (AMD) fosters public-private cooperation in tourism and the synergies among Affiliate Members and Member States. Bringing together around 500 private companies, associations, educational institutions, and DMOs. With its newfound membership, OMRAN Group is poised to amplify the outreach of its pioneering projects and initiatives. Moreover, it will mark its presence at several global events and conferences organized by the UNWTO. With unwavering commitment, the Group is geared to leverage this membership to its fullest, spotlighting its projects and investment opportunities.

As part of its ongoing endeavours to empower national competencies and enhance their skills and experiences in the tourism sector, Oman Tourism Development Company (OMRAN Group) announced the launch of the first of a kind “Leadership Development Academy” and introduced its programmes (SHIFT & LIFT). The academy launch ceremony was held under the patronage of Al Mutasim Said Al Sariri, OMRAN Group’s Vice Chairman, and witnessed the presence of a number of members of the Board of Directors, CEO and officials from OMRAN Group, subsidiaries, and owned hospitality assets at the Oman Convention and Exhibition Centre (OCEC). The Leadership Development Academy serves as a platform to enhance the leadership skills of the local competencies and foster a motivating professional environment. In addition to providing the tourism sector with qualified leaders who actively contribute to achieving this promising sector’s growth and development. Commenting on this occasion, Dr.Hashil bin Obaid Al Mahrouqi, CEO of OMRAN Group, said: “OMRAN Group is devoted to providing various programmes and initiatives that aim to harness national competencies, equip them with the knowledge, insights, and strategies needed to drive the growth and sustainability of our nation’s tourism sector.” He further added, “We affirm our commitment to investing in our human capital and their development in alignment with the national tourism strategy and our corporate objectives.” The ‘SHIFT’ programme will provide training courses in different management and leadership roles within the sector. Its first phase includes 40 participants from management levels at OMRAN Group and its subsidiaries. On the other hand, the ‘LIFT’ programme involves 20 candidates from hospitality assets, concentrating on developing leadership skills specifically for the hospitality industry. To ensure the high quality of the training …

Oman Arab Bank (OAB) and Oman Tourism Development Company (OMRAN Group) have sealed a strategic partnership to solely finance the upcoming Nikki Beach Resort & Spa Muscat, currently being developed adjoining the Sustainable City – Yiti. This marks the latest landmark project that the bank has financed in the Sultanate of Oman, further supporting the country’s advancement across developmental, economic and sectors. Sulaiman Al Harthi, CEO of Oman Arab Bank, said: “We are proud to partner with OMRAN Group to bolster the nation’s hospitality sector. The bank has a proven track record of handling large-scale, complex projects and catalyzing economic diversification efforts that are aligned with the objectives of Oman’s Vision 2040. Economic diversification is vital to stimulate Oman’s sustainable development at a global level and this project represents another step forward on that journey.” OMRAN Group’s CEO, Hashil Al Mahrouqi, said: “We are excited to be working with Oman Arab Bank to see the Nikki Beach Resort & Spa Muscat project through to its successful completion. This resort is part of our continued endeavor to build on the nation’s position as a preferred global destination for tourists. It is a landmark development widely considered to be one of the most significant additions to Oman’s luxury hospitality sector. It will undoubtedly play a vital role in pushing Oman’s tourism sector to reach its full potential, which aligns with OMRAN Group’s commitment to developing exceptional and sustainable destinations.” Nikki Beach Resort & Spa Muscat will feature 140 hotel rooms and 30 villas with private pools. Facilities will include the beach club, three signature restaurants, three swimming pools, a spa, gym and marina. Founded in 1998, Nikki Beach is a global concept …

The Oman Tourism Development Company (OMRAN Group) has announced the soft opening for the 1,800-metre dual zipline project in the Wilayat of Khasab, in the Governorate of Musandam. This project is part of an integrated adventure centre designed to offer tourists unique experiences that combine adventure and exploration. An exciting zipline project is the first activity offered by the Oman Adventure Centre, which is being developed as part of a comprehensive development plan for the region. Through this plan, the Musandam Governorate will be able to diversify its tourism market by providing a wide variety of quality products and experiences. This will enable it to draw out its potential and highlight its position as a prominent tourist destination in the region. The Oman Adventure Centre was designed to accommodate a broad range of facilities, providing visitors with an integrated tourism experience. It has a waiting area and more facilities. Additionally, the zipline project will be managed and operated by LEOS, a specialist operator that runs adventure and entertainment projects on a regional and international scale. On this occasion, Mubarak bin Ali al Rahbi, Head of the Musandam Governor’s Office said, “The Musandam Governorate has a wealth of tourism offerings that can be utilised to develop a wide range of tourism projects. This project illustrates our ongoing efforts to utilise these elements for tourism development.” He added, “We are confident that the zipline project will encourage businesses within and outside the Governorate to develop more tourism-related services. In doing so, they will contribute to the sector’s growth, aligning with our vision to place Musandam on the local and regional map of the most prominent tourist destinations, especially in the areas of …

On the sidelines of the recently concluded WTTC summit, a memorandum of understanding was signed between the Sultanate of Oman and the Kingdom of Saudi Arabia as part of their participation in this prestigious international forum. This agreement aims to develop the tourism sector of both countries through the exchange of experience, active participation in various tourism-related events, and mutual cooperation in several areas and initiatives related to the tourism sector. As part of the MoU, the OMRAN Group and the Godoba platform, and the Saudi Arabia-based Al Matar Group for Travel and Tourism, signed a strategic partnership agreement as one of the first initiatives under the new MoU, further strengthening the role of the private sector in supporting the tourism development efforts of the two brotherly nations. The agreement aims to drive digital transformation in the tourism sector through the partnership between the Al Matar App, known to be one of the fastest-growing apps in the region over the last three years, and the Godoba platform, which received the Best Arab OTA Award in 2019. The agreement is expected to pave the way for both parties to expand regionally and internationally. The signing of the agreement was overseen by His Excellency Salem bin Mohammed Al Mahrouqi, the Minister of Heritage and Culture for the Sultanate of Oman, and His Excellency Ahmed Al Khateeb, Minister of Tourism for Saudi Arabia. For over 30 years, WTTC has conducted research on the economic impact of Travel & Tourism in 185 countries and issues such as overcrowding, taxation, policy-making, and many others to raise awareness of the importance of the Travel & Tourism sector as one of the world’s largest economic sectors. The …