Tag Archives: Oman Air

Oman Air has set a new benchmark in its journey towards becoming a digital-first organization, achieving a 91% direct channel share in Oman during September. With nearly all flight bookings originating from its hub made directly though Oman Air’s own touchpoints including the website and mobile app, it’s a milestone that sets the airline apart from its global peers. By encouraging customers to book directly, Oman Air can offer a more personalized and seamless booking experience, and the lowest available fares, while reducing distribution costs – creating benefits for both the airline and its guests. As part of a major commercial transformation, the airline has significantly increased direct channel sales across its network from 25% in 2024 to over 65% in 2025. The result highlights the growing appeal of the airline’s online platforms and the success of its enhanced user experience and digital marketing initiatives. During a recent promotional campaign, Oman Air recorded almost 15,000 website visits within a 30-minute period, the highest traffic volume ever recorded by the company. “Reaching 91% direct channel share is more than a technological milestone, it reflects how our guests are embracing a more connected travel experience, and how we as an airline are able to meet that demand,” said Mike Rutter, Oman Air’s Chief Commercial Officer. “While digitalisation is an ongoing journey, less than two years ago Oman Air was well behind its peers, and these results show how far we’ve come in a short time. Our focus now is on building smarter systems and capabilities that enhance efficiency and deliver an even more seamless, connected guest experience across every touchpoint.” Another recent digital milestone for the airline was the launch of Oman Air …

Oman Air has signed an agreement with H.E. Sayyid Ibrahim bin Saeed Al Busaidi, Governor of Musandam, to support the Musandam Winter Season 2025/26. The agreement was formalized yesterday by the company’s Deputy CEO, Hamood Al Alawi. The carrier will play a key role in promoting the season, aimed at highlighting Musandam’s natural beauty, cultural heritage, and tourism potential. The collaboration underscores the company’s commitment to supporting Oman’s domestic tourism strategy and strengthening its global visibility as a destination of choice. The Musandam Winter Season 2025/26 is expected to draw both domestic and international visitors, showcasing the region’s unique attractions, from fjords and mountain landscapes to cultural experiences and adventure activities. Through this partnership, Oman Air seeks to reinforce its role in advancing Oman’s tourism ambitions and contributing to the success of one of the country’s most anticipated seasonal events.