Tag Archives: NYC and Company in Arabic

NYC & Company, New York City’s official destination marketing organization and convention and visitors bureau, released a new Arabic-language version of the organization’s acclaimed Halal Travel Guide. NYC & Company, the first US tourism organization to create a dedicated resource for Muslim travelers, launched the translated guide during a Middle East Sales Mission engaging travel agents and tour operators across the region. Led by NYC & Company’s Makiko Matsuda Healy, Managing Director, Tourism Market Development and five New York City tourism partners, the sales mission will take place from October 23-28 in Doha, Riyadh, Abu Dhabi and Dubai. This comes as New York City’s tourism rebound continues with an expected 56.7 million visitors in 2022, roughly 85 percent of record 2019 visitation of 66.6 million. This year, international visitation is expected to triple to 8.3 million, including approximately 140,000 visitors from the Middle East. “As tourism recovery accelerates and we continue to welcome global travelers to New York City, our goal is to provide trip planning resources which authentically reflect our diverse communities across all five boroughs–as well as those of our visitors,” said Fred Dixon, President and CEO of NYC & Company. “A major commitment to Muslim travelers was the launch of our Halal Travel Guide earlier this year–a first for any US destination. We’re pleased to now launch the new Arabic-language edition of our guide to halal travel in New York City, and we greatly look forward to welcoming visitors for their next vacation or business trip.” First launched in English earlier this year, the evergreen Halal Travel Guide spotlights and encourages visitation to the rich abundance of halal restaurants, Muslim history, and tourism sites across New York …

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