The Dubai Department of Economy and Tourism (DET) has signed a pioneering partnership agreement with noon, the local digital champion, to launch an e-commerce program to further bolster the growth of small and medium enterprises (SMEs) in Dubai. The partnership falls under the wider Dubai Traders initiative, one of the ten transformative initiatives announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, as part of the Dubai Economic Agenda, D33, to empower Dubai-based SMEs to adopt new digital tools and channels so they can scale domestically and internationally. Dubai Traders will pave the way for Dubai to consolidate its position as a global hub for entrepreneurship and SME growth, supporting SMEs to build a branded online presence, digitise supply chain processes, and access e-commerce channels. The initiative is focused on forging close private sector partnerships with leading B2B, B2C, and specialised digital solution providers, to leverage their expertise and strengths to provide a suite of tools, incentives, and support mechanisms for SMEs to engage and transact with online customers. In the presence of H.E. Helal Saeed Almarri, Director General of Dubai Department of Economy and Tourism, and Mohamed Alabbar, Founder of Noon, the partnership agreement was signed by Hadi Badri, CEO of Dubai Economic Development Corporation (DEDC), and Faraz Khalid, CEO of noon. At the outset, the program will focus on the e-commerce vertical to allow SMEs to build a comprehensive e-commerce presence and thrive in the digital marketplace. Through the partnership with noon, Dubai Traders will offer an onboarding incentive package to encourage both first-time and experienced sellers to get online and benefit from enhanced visibility on …
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