Tag Archives: new tourism campaign

The Tourism Institute of Spain (TURESPAÑA) launches a new media and content campaign, “Legends of Spain”. “Legends of Spain”will bring to global audiences the seafaring legends of the Sirens in the Basque Country, the myth of the giant winged snake of Asturias (The “Cuélebre”) and the stories of “The Land of Giants” of Castilla-La Mancha that inspired Cervantes’ Don Quixote. This campaign is part of Turespaña’s branded-content strategy of partnering with the world’s largest and most important publishing brands and content producers, with the aim of generating the most inspirational content, told by the best storytellers in the world, for the global audiences of greatest value for Spain.

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