Tag Archives: new research

According to WTTC’s latest Economic Impact Research (EIR), developed in collaboration with Oxford Economics, the sector contributed EGP 1.4TN to Egypt’s GDP in 2024, accounting for 8.5% of the national economy. Looking ahead, 2025 is projected to set a new all-time high with a forecast annual growth of 4.9% and increase in the sector’s share to 8.6% of national GDP. This underlines the central role of Travel & Tourism in Egypt’s continued economic development. 2024 also marked the strongest year on record for visitor spending. International visitor expenditure reached EGP 726.9BN, up 36.1% compared to 2019, while domestic visitor spending rose to EGP 449.9BN, 31.8% above pre-pandemic levels. This upward trend is set to continue. In 2025, international visitor spending is projected to increase to EGP 768.2BN, and domestic spending is expected to reach EGP 460.6BN, maintaining the country’s strong recovery and sustained demand across both international and local travel. In addition to record-breaking economic contribution and visitor spending, in 2024, the sector supported 2.7 million jobs, exceeding the 2019 peak. This growth is set to continue, with 2025 employment forecast to rise to 2.9 million, marking a 22.3% increase compared to 2019. Julia Simpson, WTTC President & CEO, said: “Egypt’s Travel & Tourism sector is experiencing a powerful resurgence, with record-breaking economic contribution and a sustained surge in visitor spending. These numbers reflect a sector on the rise: dynamic, resilient, and vital to the country’s growth. “With its rich cultural heritage, world-class attractions, and growing connectivity, Egypt continues to captivate travellers from around the globe. The government’s focus on investment, infrastructure, and sustainable tourism is clearly paying off.” WTTC forecasts a decade of sustained expansion for Egypt’s Travel & Tourism sector. By 2035, …

According to new independent research commissioned by Travelport, consumers want the travel industry to get modern. The study, entitled “What Consumers Want,” revealed multiple gaps that explain the lacking trust customers have in travel retailers, namely the lack of simplified and intuitive experiences, easy support and transparency. For the travel industry, this insight offers valuable considerations and opportunities to generate more sales and customer loyalty. “The travel industry is poised to build on the goodwill it earned during the pandemic by getting modern and giving consumers the simple, easy and supportive experience they expect,” said Jen Catto, Chief Marketing Officer at Travelport. “According to new research commissioned by Travelport, customers prefer shopping in every other retailing sector over travel. Now that the industry is recovering, there is an enormous opportunity for travel brands to reinvest in their customer experiences, earning them customer loyalty while increasing their revenue simultaneously. It’s a win-win.” Supporting the belief that ‘time is money,’ Travelport’s study confirmed consumers spend more time online searching rather than buying — consulting reviews, seeking recommendations, and looking into other factors of what an offer includes. The study revealed that the majority (69%) of consumers research a purchase online daily or weekly, with very few (only 2%) stating that they never research a purchase online. Travelport also found that nearly all consumers (93%) believe that the best modern retailers make it easy for them to find exactly what they want. With various options available for every aspect of a trip, this is particularly crucial for travel retailers. Full transparency is what most consumers (90%) desire most, meaning modern retailers must share full product information upfront in order to help consumers save …