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Jumeirah Mina A’Salam, Madinat Jumeirah’s boutique beachfront retreat, reveals the extensive refurbishment of its rooms, suites, ballrooms and Amal Club Lounge. The new look and enhanced ambience was created with discerning travellers in mind. Tasteful yet striking, the aesthetic has been skillfully crafted to ensure cohesiveness with the property’s traditional Arabesque exteriors. Large windows mean rooms are bathed in natural light and cooled by a fresh sea breeze, while a neutral colour palette and mesmerising views of the beach, combined with Jumeirah Hotels & Resorts’ signature amenities and bedding, create a sense of tranquillity. Occasional pops of colour enliven the soothing environment. Jaime Simpson, General Manager of Jumeirah Mina A’Salam, says: “In collaboration with La Bottega, we have re-energised our beloved hotel, being mindful not to erase any of the property’s warmth and heritage. For our returning guests, it is still the much-loved boutique beachfront resort that is their familiar home away from home, which has now been completely refurbished. We are excited to see their reaction to the hard work and investment we have put into the hotel. We also welcome a new generation of Jumeirah Mina A’Salam guests to experience our signature dining experiences and renowned service, as we strive to deliver beyond expectations.” Sahar Al Yaseer, founder of La Bottega by Intice, says: “It was an honour to work with Jumeirah Mina A’Salam on the refurbishment of its rooms and suites. The idea behind the new contemporary interiors was to reflect a more timeless, luxurious and tranquil atmosphere synonymous with the Jumeirah brand. The symmetrical balance achieved by the interiors’ neutral tones flows seamlessly and positively impacts guests’ wellbeing, which is something we always strive for in …

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