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The Sharjah Commerce and Tourism Development Authority (SCTDA) has successfully concluded its participation in the 43rd World Travel Market (WTM) in London. The three-day event, which attracted thousands of professionals from the global travel and tourism industry, helped SCTDA to reinforce Sharjah’s position as a rapidly growing destination for international tourists. WTM 2024 provided SCTDA with a prime platform to highlight its diverse and rich tourism offerings to a diverse audience of industry professionals, particularly those from Europe, which represents a significant and growing tourism market for Sharjah. His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA, highlighted the strategic importance of the EU market to Sharjah’s tourism ambitions. “With almost 350,000 European tourists visiting Sharjah this year, which accounts for 7% increase from last year this shows that the Europe continues to be a vital market for us. We anticipate even stronger growth by the end of 2024, driven by our active engagement in platforms such as WTM.” At a well-attended press conference held at WTM on November 7, SCTDA unveiled significant advancements in the emirate’s tourism infrastructure alongside new hospitality projects that promise to enhance Sharjah’s appeal as a destination of choice for cultural, leisure, and adventure tourism. Key highlights included the Sharjah Safari, the largest safari park outside Africa, and the Moon Retreat, an innovative desert glamping experience, which offers a new concept and style of accommodation experiences amidst nature. “Sharjah Tourism” will also highlight the natural and topographical diversity that characterizes Sharjah’s tourism product, ranging from cultural, leisure, environmental, and beach experiences to adventures, alongside hotel accommodation experiences. These projects underscore the emirate’s commitment to expanding its offerings and products in the fields of eco and adventure …

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