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A coalition of 18 government and private entities in collaboration with the Sharjah Commerce and Tourism Development Authority (SCTDA) is participating at WTM from 6th to 8th November 2023. The focus is to showcase the emirate’s noteworthy accomplishments in aligning tourism sector growth with the preservation of environmental, heritage, and cultural values—an essential component of its sustainable tourism diversification strategy. Throughout its participation, the emirate will shine a spotlight on a diverse array of exceptional experiences and destinations, encompassing environmental, desert, heritage, cultural, recreational, adventure, and sports tourism. Sharjah is distinguished by its unique environmental diversity, spanning from the desert to the islands, including landmarks such as the Khorfakkan Amphitheatre, Mleiha Archaeological and Ecotourism Project, Buhais Geology Park, Sharjah Safari, and natural reserves like the Wasit Wetland Centre and Al Qurm Nature Reserve. The emirate has been steadfast in its growth. In 2022, Sharjah’s hotels welcomed over 1.4 million guests, and this year has seen a substantial increase in guest numbers. Between January and September 2023, the emirate received more than 1.1 million guests, marking an impressive 18% increase over the same period in 2022. Strong public-private synergies creating a more sustainable sector This year, several prominent institutions and entities are participating in collaboration with SCTDA, including Sharjah International Airport Authority, Environment and Protected Areas Authority (EPAA), Sharjah Investment and Development Authority (Shurooq), Sharjah Museums Authority, Sharjah Institute of Heritage, as well as Sharjah Asset Management, Sharjah International Marine Sports Club, Expo Centre Sharjah, Sharjah Sports Council, and Sharjah Old Cars Club. From the private sector, participating entities in collaboration with SCTDA include Sharjah Airport Travel Agency (SATA), Sharjah National Hotels, The Chedi Al Bait Hotel, Sharjah, Coral Beach Resort, …

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