Tag Archives: new destination campaign

Hilton and the Saudi Tourism Authority (STA) partnered to showcase the diverse travel experiences tourists can enjoy in Saudi Arabia through an engaging creative content campaign. In a first-of-its-kind collaboration, short films and photos have been creatively produced to promote Riyadh, Jeddah, Al Ula, Makkah and Madinah. These captivating visuals transport viewers to discover the country’s distinctive destinations. The campaign builds on last year’s successful partnership between the two entities, in which they created engaging seasonal content for viewers, and is now being rolled out internationally, including across the Middle East, South Africa, UK, Germany, Italy, France, Malaysia, and Indonesia. The announcement also follows the signing of a memorandum of understanding (MoU) between Hilton and STA in 2023 to explore cooperation opportunities to promote Saudi Arabia and attract visitors to the Kingdom, in line with Vision 2030. It also comes as Hilton continues its plans to more than quadruple its presence with over 70 hotels under development – adding more than 18,000 keys to its growing portfolio, introducing more of its award-winning brands, and creating over 15,000 jobs for hospitality professionals across the Kingdom– with more than half of new hires being Saudi nationals. The content, which can be viewed here, serves as a window that immerses visitors in Saudi experiences before their arrival. It brings to life the Kingdom’s must-visit hotspots and dives into the heart of its welcoming cities. From the spiritual significance of its holy cities, and highlighting the historical treasures of Diriyah, to revelling in the beauty of ancient oases and the stunning topography of the country. It invites visitors to experience the very best of Saudi Arabia with Hilton, highlighting the global hospitality company’s hotels …

Experience Abu Dhabi, Find Your Pace will feature at World Travel Market (WTM), welcoming visitors and bringing the destination to life alongside 36 stakeholders and partners, from 7–9 November. The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) will sign a number of strategic partnerships during WTM, and delegates will have the opportunity to maximise their business potential by meeting partnering hotels and attractions. Visitors can unwind and enjoy Abu Dhabi’s living culture, with a celebration of Emirati craftsmanship at the House of Artisans zone, including a perfumery experience that introduces visitors to the fragrances of the emirate. There is also traditional Arabic coffee in the Bait Al Gahwa zone and the Abu Dhabi Senses Journey at the stand’s Cultural zone. Abu Dhabi will enable WTM visitors to experience the top sites and attractions throughout Yas Island, Saadiyat Island, Al Ain, Al Dhafra region and beyond. Attendees will experience how Abu Dhabi offers something for every visitor, available 365 days a year, at your own pace – with rich cultural history, natural beaches, unrivalled family fun and world-class sports offerings. Enriching destination experiences that excite, inspire and restore are showcased within an immersive stand experience that will host Q&As with global sports partners, including Manchester City and the UFC – with a special guest appearance from Batman, courtesy of Warner Bros. World™ Abu Dhabi. Also on display, Abu Dhabi Calendar has partnered with the world’s best artists, entertainers and sports franchises for a 2022/2023 winter season to remember. Events range from live concerts with international stars Sting and Andrea Bocelli, as well as urban music festival Wireless, making its Abu Dhabi debut in March 2023. Other exciting …