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Visit Qatar launches a new desert activation at ‘Ras Abrouq’

Visit Qatar is launching a first-of-its-kind desert activation at Ras Abrouq, a new premium destination set to run from 18th December until 18th January that caters to the entire family, offering adventure, relaxation and cultural enrichment. Situated on the edge of the UNESCO-protected Al-Reem Biosphere Reserve in north-west Qatar, these activations present a new desert experience for visitors and residents alike. The Visit Qatar activation at Ras Abrouq offers a collection of immersive zones. Families can enjoy a harmonious blend of adventure and tranquillity, complemented by premium offerings that are accessible at affordable prices. Highlights include Our Habitas Resort, The Desert Escape, Film City, Wildlife Park, and the Glamping Zone. Ahmed Hamad Al Binali, the Director of Festivals and Events at Visit Qatar, said, “At Visit Qatar, our goal is to diversify our offering ensuring that every visitor, regardless of age, can enjoy a range of interactive and engaging experiences. From entertaining activities at the Film City zone, to the excitement of the Desert Escape with hot air balloon rides and a wide range of activations, every element is tailored to offer something for everyone.” He added, “We’ve also incorporated cultural installations, live performances, and educational workshops and daily camel parades enabling families to connect with Qatar’s heritage while immersing themselves in its desert landscapes. This activation reflects our commitment to offering premium experiences that create unforgettable memories for families.” The Film City zone will offer a variety of family-oriented activities, including a coffee shop, a gift shop, and an exhibition in collaboration with the Ministry of Education and Higher Education. Visitors can also enjoy wildlife park rides, camel, pony, and horse rides, as well as a unique photo activation. …

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