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Under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, the #DubaiDestinations initiative is continuing its campaign with a focus on highlighting the city’s exceptional experiences, and exciting events and activities during the summer. The campaign encourages Dubai’s diverse community to discover the city’s unique destinations in the summer and enjoy its distinctive offerings ranging from beach activities, dining and family-friendly activities at hotels, to waterparks, water sports adventures and indoor entertainment that capture the essence of Dubai’s summer experience. The initiative aims to create and disseminate to local, regional and global audiences engaging content that highlights Dubai’s unique character and identity as well as its emergence as the world’s best place to live and visit. The current season of the #DubaiDestinations campaign, running until the end of August, brings together a wide range of public and private sector stakeholders to showcase the emirate’s various exciting experiences. Key partners in the campaign include: the Department of Economy and Tourism in Dubai; Dubai Municipality; the Roads and Transport Authority; the Dubai Culture and Arts Authority; Dubai Sports Council; Dubai Ladies Club; Emaar; Dubai Holding; Nakheel Properties; Majid Al Futtaim Group; and Merex Investment Office. Her Excellency Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and Director General of the Government of Dubai Media Office (GDMO), said: “Since its launch, the #DubaiDestinations campaign has focused on highlighting the quintessential Dubai experience and its uniqueness as a destination that offers a range of experiences that meet the tastes and interests of people across ages and nationalities. With the focus now on Dubai’s various summer destinations, the campaign will …

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