Tag Archives: new campaign

Travellers searching for barrier-free travel can enjoy a plethora of options in Germany, with the European country prioritising, and widely investing in, accessible leisure and tourism facilities. “Germany has made accessibility a firm priority over the past few years,” said Yamina Sofo, director of sales and marketing at the German National Tourist Office (GNTO), the regional office of GNTB. “We recognised the gaps in accessibility within our cultural and touristic experiences which led us to work with policymakers, accommodation providers and site managements to develop our offerings. This led to changes such as the introduction of building ramps to historical sites, ensuring braille and audio descriptive text was available, widening corridors, created disabled parking and toilets and more. Our revisions have opened up a vast range of activities to visitors with restricted mobility, visual and hearing impairments, and learning difficulties.” Germany has a wide range of adventurous offerings for travellers seeking increased levels accessibility and its ‘Tourism For All’ initiative makes it even more straight forward to find them. Split into seven types of visitors: reduced mobility; wheelchair users; impaired hearing; deafness, visually impaired; blindness; and learning difficulties, the site also includes further information for guests with allergies and can be searched by type of activity they’re keen to enjoy or area they are visiting. Just one of the options travellers can enjoy includes the Bavarian Forest National Park which is Germany’s oldest national park. In July the commitment was taken to the next level with a group of students interning dedicating their time to clearing and setting up paths that aid accessibility further. Visitors can enjoy the wilderness camp, the youth forest home and well-equipped national park centres. Castle …

GCC travellers looking for a final summer escape need look no further than Germany’s beautifully rich, cultural attractions. Explore the German.Local.Culture campaign to enjoy Germany to the fullest, from breath-taking scenery to interactive, artisan workshops around the diverse cities. “The German.Local.Culture campaign is one we find resonates well with our Gulf markets,” said Yamina Sofo, director of sales and marketing at the German National Tourist Office (GNTO), the regional office of GNTB. “Germany has so much to offer and this campaign helps visitors to experience some of Germany’s top crafts, tastes, greenery, and flair. Following the Eid break in May, we saw a 37 per cent increase in overnight stays compared to our statistics from 2019, prior to the pandemic. It is evident that Germany is a popular travel destination for GCC travellers. With such great results from Eid travellers, we are looking forward to a strong late summer season.” Located at one of the largest historic city centres in Germany, the Grand Opera on Erfurt Cathedral Hill is an ideal place to see the beautiful, open-air stage while the sun sets in the backdrop. Watch an outstanding performance with a historical backdrop dating back to the early Middle Ages. Classic operas and musicals are performed on the 70 step Cathedral Hill during the Cathedral Steps Festival, creating a perfectly unique cultural experience. Discerning foodies can savour the artisan flavour of authentic handmade goat’s milk cheese in Hesse, at the dairy farm located among the luscious Rhön meadows. Visitors can learn all about the local white Edel goats and have the opportunity to use their high-quality milk to create wheels of cheese. The entire production process is out in the …

Under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, the #DubaiDestinations initiative is continuing its campaign with a focus on highlighting the city’s exceptional experiences, and exciting events and activities during the summer. The campaign encourages Dubai’s diverse community to discover the city’s unique destinations in the summer and enjoy its distinctive offerings ranging from beach activities, dining and family-friendly activities at hotels, to waterparks, water sports adventures and indoor entertainment that capture the essence of Dubai’s summer experience. The initiative aims to create and disseminate to local, regional and global audiences engaging content that highlights Dubai’s unique character and identity as well as its emergence as the world’s best place to live and visit. The current season of the #DubaiDestinations campaign, running until the end of August, brings together a wide range of public and private sector stakeholders to showcase the emirate’s various exciting experiences. Key partners in the campaign include: the Department of Economy and Tourism in Dubai; Dubai Municipality; the Roads and Transport Authority; the Dubai Culture and Arts Authority; Dubai Sports Council; Dubai Ladies Club; Emaar; Dubai Holding; Nakheel Properties; Majid Al Futtaim Group; and Merex Investment Office. Her Excellency Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and Director General of the Government of Dubai Media Office (GDMO), said: “Since its launch, the #DubaiDestinations campaign has focused on highlighting the quintessential Dubai experience and its uniqueness as a destination that offers a range of experiences that meet the tastes and interests of people across ages and nationalities. With the focus now on Dubai’s various summer destinations, the campaign will …