Tag Archives: new brand ambassador

Launching mid-summer 2023, Emirates can reveal that its latest ad campaign and brand collaboration will feature Penelope Cruz. The Academy Award winning actor and philanthropist is already a fan of the Emirates brand and a frequent flyer who has visited Dubai multiple times. In exclusive behind-the-scenes footage shot onboard a signature Emirates A380 aircraft, Cruz revealed her passion for Emirates and the positive association she has with the brand stating that she was thrilled to partner with Emirates after years of traveling with the airline, on some of the most special trips of her life. The new TV spots will start to air globally from June 2023, in both English and Penelope’s native tongue of Spanish. With a thought provoking theme of ‘travel is not just about the end destination; ​it’s also about how you get there’, the short ads show Cruz sampling all the exclusive luxuries that Emirates First and Business Class customers experience as they Fly Better, from a crafted beverage in the A380 Onboard Lounge, to an indulgent shower above the clouds, cheering for a football game shown on live TV, to relishing generous helpings of luxury caviar. In other spots, she enjoys the spacious seats in Emirates’ new Premium Economy Class. She interacts with Emirates Cabin Crew in multiple languages and enjoys the wide variety of movies and content on Emirates’ award-winning ice inflight entertainment system, viewed on a huge 32-inch full HD LCD screen – the largest in the aviation industry. Cruz is also filmed using the personal temperature controls in her private First Class Suite, using bespoke binoculars to enjoy the sky-high views, and wearing the Emirates hydra-active moisturising pyjamas to settle in for …

Qatar Airways has launched a new brand campaign in collaboration with world-renowned Indian actress, Deepika Padukone. The campaign launch is the culmination of the airline’s endeavour to redefine Qatar Airways Premium experience, particularly through showcasing the world-class Qsuite along with the unparalleled surroundings of The Orchard, which are core to Hamad International Airport’s expansion. The timeless acoustic track ‘Ain’t Nobody’ accompanies the campaign that connects Padukone’s journey with Qatar Airways to a new level of luxury and elegance. She encapsulates the premium experience available to customers of Qatar Airways, transiting through the best airport in the world, Hamad International Airport. Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “At Qatar Airways, we constantly strive for excellence. This collaboration brings together refinement and grace, and Deepika showcases beautifully on how Qatar Airways offers award-winning premium experiences both in the sky and on the ground to its customers. Deepika is an obvious choice as she has the right global appeal and charisma for our brand. We are truly delighted to have Deepika on board Qatar Airways as our Global Brand Ambassador.”