Tag Archives: new brand

Rotana announces the opening of Beach Bay Hotel – Mirfa, the first Edge by Rotana property in Abu Dhabi. Edge by Rotana is a collection of independent properties that maintain their individuality, while benefiting from Rotana’s extensive network and systems. The new property marks the seventh Edge by Rotana opening since the brand launch, with another six hotels in the pipeline across the MENAT region. The opening of Beach Bay Hotel – Mirfa expands Rotana’s presence in Abu Dhabi to 4,768 keys across 17 properties. Located approximately 150 kilometres from Abu Dhabi city, Mirfa is a serene coastal town nestled on the picturesque western coast of the Emirate. Complete with a private beach overlooking the pristine waters of the Arabian Gulf, the serviced apartment hotel offers a perfect blend of convenience and comfort for business travel, a long-term stay, or a family vacation. The hotel features 76 serviced apartments, including studios, one-, two-, and three-bedroom options. Each unit is seamlessly designed for modern living, providing stunning sea views and a tranquil escape from city life. Apartments are also fitted with a dining area and a fully equipped kitchen, ensuring a comfortable and enjoyable stay. Commenting on the announcement, Philip Barnes, CEO of Rotana, said: “We are proud to open the doors to Beach Bay Hotel – Mirfa, delivering ‘Treasured Time’ to a fantastic new location in the UAE. This hotel marks a key addition to our growing portfolio and a reflection of our strategic expansion of Edge by Rotana brand in key markets across the region.” Beach Bay Hotel – Mirfa offers guests two attractive dining options to suit any mood, taste, and occasion. The property features two restaurants of …

InterContinental Hotels & Resorts is embarking on an exciting new chapter with the launch of an extensive global brand evolution. As part of IHG Hotels & Resorts’ luxury and lifestyle portfolio, InterContinental is set to yet again reimagine the luxury travel experience, striking a harmonious balance between freedom and familiarity. This transformative journey is driven by the brand’s long held belief that travel can expand minds and connect cultures, enhanced by cutting-edge technology, innovative design, and the exceptional talents of InterContinental’s diverse team members. InterContinental aims to captivate the imaginations of modern luxury travellers by satisfying their desire for knowledge and culturally rich experiences. This holistic evolution includes new offerings and experiences, a fresh brand culture, unique brand differentiators, and a game-changing food and beverage and hotel design strategy tailored to the traveller of tomorrow. With InterContinental hotels in the world’s finest cities from Rome to Shanghai, and 93 new hotels and resorts in the pipeline, these concepts will shape the future of InterContinental. Tom Rowntree, Vice President of Luxury Brands at IHG Hotels and Resorts, said: “This isn’t a rebrand or repositioning; rather, it’s a comprehensive transformation from start to finish of InterContinental, ensuring we stay at the forefront of crafting a luxury experience for the modern luxury traveler. Collaborating with our 215 hotels worldwide, we are committed to delivering precisely what todays and tomorrows guests, owners and colleagues require. “At its core, this brand evolution revolves around our exceptional team members globally. Alongside a new brand service platform, we’re introducing a fresh brand culture and a range of programmes aimed at attracting and retaining the finest talent in the industry. Our colleague brand culture is grounded in InterContinental’s …