Tag Archives: NEOM

The Board of Directors of NEOM announced Jaumur, the largest cosmopolitan luxury community set on the coast of Gulf of Aqaba, designed to serve the highest standards of future livability and active lifestyle. Two distinctive destination hotels within Jaumur offer 350 luxurious rooms and suites, inviting guests to enjoy the breathtaking views and embrace all aspects of modern coastal hospitality and sporting activities.This new addition promises a unique blend of experiences on both land and sea, complementing NEOM’s evolving regional development in northwest Saudi Arabia. Jaumur is an exclusive residential community thoughtfully master planned around an inspiring marina for more than 6,000 residents. Embedded into the varied topography of the Gulf of Aqaba coast, it features 500 marina apartments and nearly 700 luxury villas, boasting waterfront access and private mooring. The marina serves as the focal point of the development, the beating heart around which the vibrant community of Jaumur thrives. A monumental 1.5-kilometer aerofoil rises above the largest of the yacht berths, providing year round protection for yacht owners and a haven for the marina’s residents and guests. The aerofoil incorporates a gravity-defying cantilever to form a stunning entrance to the marina, welcoming the world’s largest superyachts. The sculptural structure is a landmark that serves as the perfect base for all the marina attractions, for committed yachting enthusiasts and adventurers seeking personalized experiences. The marina promenade will be a place alive with entertainment, leisure and cultural experiences, hosting year-round arts events and performance programs, complemented by signature retail stores and world-class dining options. Jaumur’s commitment to innovation and learning is embodied in the development’s state-of-the-art deep-sea research center and top-tier international boarding school. The research institute is dedicated to …

Marriott International signed an agreement with NEOM to open its second Ritz-Carlton Reserve in Saudi Arabia. Anticipated to open in Trojena, a year-round mountain destination located in the northwest region of the country, the property will offer a complete escape into a private world of luxury. Designed for the most discerning travelers seeking a bespoke experience, Ritz-Carlton Reserve properties are tucked away in handpicked corners of the world. Highly personalized service is centered around human connection while the design is reflective of the vision, experiences, and natural environment of the destination, allowing for an immersive stay. Chadi Hauch, Regional Vice President, Lodging Development, Middle East, Marriott International said, “Ritz-Carlton Reserve features a portfolio of exclusive properties that offer an intimate and transformative experience rooted in heartfelt care and human connection. Together with NEOM, we look forward to bringing this ultra-luxury experience to Trojena. This signing also marks an important addition to our portfolio in Saudi Arabia where we continue to see a strong demand for our luxury brands.” The resort is expected to feature 60 expansive one-to-four-bedroom villas. Plans also include a range of amenities including a lavish spa, swimming pools, and multiple culinary venues. Situated in a remote area of Trojena, the resort is expected to offer an idyllic escape complete with expansive views across the desert and mountain ranges of the destination. “Trojena is a rare destination, and we are delighted that Ritz-Carlton Reserve has hand-picked the mountains of NEOM for their next property. Together we will create an experience that can’t be recreated anywhere else. Our visitors and residents will experience a sanctuary that will capture the magic of Saudi Arabia, embracing ultimate luxury in an unforgettable location,” …

Cayan Group continues its partnership with NEOM – a giga project spanning 26,500 square kilometres in northwest Saudi Arabia – for a second Hampton by Hilton at NEOM Community. A signing ceremony between Cayan Group and Hilton for the second Hampton by Hilton took place at the International Hospitality Investment Forum (IHIF) in Berlin in the presence of Hilton’s President & CEO, Chris Nassetta, and Cayan Group’s Chairman, Ahmed Alhatti. Under the agreement, Cayan Group will fully fund and develop a 201-key Hampton by Hilton situated at the NEOM Community to meet the rising construction demand – a critical component to further progress earthworks at the site. With construction soon starting, the Hilton-managed hotel is expected to open at the beginning of 2025. The hotel will be the second property for the brand at NEOM Community, delivering the seamless experience and thoughtful amenities and interiors that the Hampton by Hilton brand is known for. Ahmed Alhatti, Chairman of Cayan Group, said, “Further to the recent opening of Hampton by Hilton Sharma at NEOM’s Community site, we are excited to continue with our participation of being part of this visionary and unique project alongside Hilton, our globally recognised hospitality partner. We believe in the vision of His Royal Highness Mohammed bin Salman, Crown Prince and Prime Minister, and we remain focused to continue investing within NEOM projects and securing more opportunities in the future.” Further to the success of the previous agreement, this is the second hotel project at NEOM to be fully funded by the private sector, and Cayan Group’s investment further highlights the private sector’s interest in Saudi Arabia. Carlos Khneisser, Vice President, Development, Middle East & Africa, Hilton, said, …

The Board of Directors of NEOM has announced Gidori – an exclusive private golf community which hosts luxury hospitality, premium residences, and a range of sports and leisure amenities that offer an unmatched living experience. Located along the enchanting Gulf of Aqaba coastline, Gidori effortlessly combines world-class golf and active leisure, encapsulated in an ultra-modern community for guests and residents. The progressive architectural centerpiece is a beach-front complex with a spectacular cantilevered structure. Rising from the coastal landscape, it will house 190 luxury sea-view apartments alongside a range of dining experiences, signature retail stores and garden spaces. Gidori’s 18-hole championship golf course sweeps inland through low hills and rocky outcrops, challenging golfers at all levels and featuring innovative design, exquisite coastal views and advanced technology. The elegant clubhouse will provide sophisticated hospitality for players, while the golf academy will offer expert advice and coaching and will service the traditional game as well as the next generation of e-sports. Placed along the golf course is a limited series of 200 individually designed and highly desirable private villas and homes. Visitors to Gidori can also stay in the 80-room boutique luxury hotel, which provides a variety of uniquely designed rooms and distinctive contemporary suites. The hotel includes restaurants and lounges, a well-being spa, a gym, multiple swimming pools and an exclusive theatre for curated entertainment. Gidori’s surroundings are perfect for outdoor activities such as hiking, on and off-road cycling, and scenic walks. The beach club will offer relaxed hospitality and entertainment, with an extensive selection of water sports for all ages and experiences. Come nightfall, observation platforms will provide unrivaled viewing opportunities of the night skies Aligned with NEOM’s commitment to conservation and …

Raffles Hotels & Resorts and NEOM unveiled plans to debut a new resort in Trojena, the year-round mountain destination located in northwestern Saudi Arabia. Slated to open in 2027, Raffles Trojena will reimagine mountainside hospitality, offering guests unprecedented access to discover and explore the region’s incomparable beauty. “We are thrilled to collaborate with NEOM on the creation of Raffles Trojena, an architecturally significant resort that will showcase the very best in modern luxury hospitality and underscores Raffles’ commitment to growing in the Kingdom of Saudi Arabia. Trojena is set to be a destination unlike any other, and this mountainside retreat continues the Raffles legacy of growing in the world’s most compelling locales, providing our guests with an opportunity to ignite their passions through highly personalized service and experiences.” – Omer Acar, CEO of Raffles Hotels & Resorts Positioned among the majestic mountains in Trojena, Raffles features a unique and striking ring-shaped design, offering stunning scenic views of the surrounding destination from every vantage point. The resort is set to include 105 guestrooms, which are arranged around the perimeter of the ring, offering guests the highest level of comfort in addition to unobstructed vistas and privacy. Circular zones and meticulously landscaped gardens on the ground level will encourage exploration and discovery, while the roof, comprised of a variety of circular apertures, allows for ample natural light. The Raffles resort will also feature the signature hallmarks for which the globally renowned hospitality brand is known, including its legendary butler service, exceptional culinary offerings, and an emphasis on destination arts and culture. “Trojena is set to redefine the understanding of luxury hospitality and mountain tourism. We are thrilled to work with Raffles to …

NEOM announced a partnership with the Saudi music entertainment company, MDLBEAST, to open an ultra-modern beach club on NEOM’s luxury island, Sindalah. The Sindalah Beach Club will offer year-round premium experiences to a diverse range of audiences brought together by their love of music and culture. MDLBEAST will handle the end-to-end operations, starting from the preparations during the venue pre-launch to the management of the destination. A vibrant and glamorous global hub for celebrating cultural diversity and creativity, Sindalah Beach Club will become an ultimate destination for cutting-edge events and immersive experiences. With its expertise in hosting innovative world-class events, MDLBEAST will create a dynamic music scene pulsating with life at Sindalah. World-famous musicians, artists, and DJs will be featured alongside modern audio and visual installations to transform the space into a mesmerizing entertainment hub. Chief Urban Planning and Islands Officer at NEOM, Antoni Vives, said: “Sindalah is bringing a new model for luxury travel and living powered by innovation and sustainability. MDLBEAST will reimagine the typical beach club experience into a tech-enhanced journey, leveraging the value of Sindalah as an iconic luxury island destination.” Echoing Sindalah’s commitment to responsible luxury and aligning with NEOM’s broader vision for the future of sustainable tourism, the club will balance exceptional experiences with environmental preservation. Its architecture will seamlessly blend with the natural environment, creating a minimal ecological footprint while enhancing the aesthetics of the pristine location. Ramadan Alharatani, CEO of MDLBEAST, commented: “Joining forces with NEOM and Sindalah Island marks a pivotal moment in redefining the beach club experience. At Sindalah Beach Club, MDLBEAST ignites an unparalleled energy, infusing vibrancy through our curated music programming while meticulously shaping every facet of the club—be …

The Board of Directors of NEOM announced Xaynor, a beachfront private members club, nestled among the rocky landscapes along the pristine coastline of the Gulf of Aqaba. Xaynor is the latest addition to the evolving regional development in northwest Saudi Arabia.  Xaynor’s secluded seafront location offers a discreet destination where club members can unwind on the Gulf of Aqaba’s beautiful unspoiled coastline. With its striking architectural design and thoughtfully curated interior, Xaynor elevates comfort and sophistication, creating an environment primed for leisure, relaxation, entertainment, and conversation. Arriving in Xaynor, guests will be greeted by its breathtaking canopy entrance, blending with the natural landscape and providing a captivating pathway down to the beach. This distinct architectural style effortlessly integrates concealed retreats and expansive open spaces. Guests can choose to indulge in private seclusion or mingle with other members. Capturing the essence of coastal luxury, Xaynor will provide a selection of the best that contemporary luxury has to offer, including private pools, beachside lounges, gourmet dining, a signature entertainment venue, and a world-class spa and wellness center. Complementing these offerings, Xaynor boasts boutique shopping and leisure options, accompanied by members-only experiences personalized in collaboration with internationally renowned brand partners in fashion, art and lifestyle. Positioned as the epitome of ultra-chic beach resort luxury, Xaynor is dedicated to crafting unforgettable moments that redefine exclusivity in a natural setting. Sensitively merging indoor and outdoor spaces, it will stand as an icon of delicate elegance along the Gulf of Aqaba’s shores. Aligned with NEOM’s commitment to conservation and innovation, Xaynor complements its coastal location. This new development follows recent announcements of Leyja, Epicon, Siranna, Utamo, Norlana, Aquellum, and Zardun, which are part of NEOM’s sustainable …

NEOM opened its first U.S. office in New York City which will serve as a base for NEOM’s business across the United States. NEOM’s latest international office at 50 Hudson Yards in Manhattan follows the launch of its London office in November 2023. Honored guest, HRH Ambassador Reema Bandar Al Saud, Saudi Arabia’s Ambassador to the United States, attended the official opening at the invitation of Nadhmi Al-Nasr, CEO of NEOM, who hosted the occasion, and addressed the distinguished guests and strategic partners in attendance. The New York City office will further strengthen existing relationships between NEOM and U.S. entities and present an opportunity to explore new partnerships and sources of investment from the United States. Close collaboration with innovative and world-leading U.S. industries, corporations, and investors, will accelerate NEOM’s efforts to address global challenges by redefining livability, business, and conservation. HRH Ambassador Reema Bandar Al Saud, said: “We are delighted for NEOM to open an office in New York. The potential impact of NEOM extends far beyond Saudi borders. By serving as a catalyst for innovation, sustainable development, and economic diversification, NEOM has the power to inspire similar initiatives around the world – driving positive change and serving as a blueprint for the cities of tomorrow.” Nadhmi Al-Nasr, CEO of NEOM, said: “In order to continue to achieve the vision of NEOM, it is imperative that we work alongside global partners that can accelerate our efforts. We chose New York City as our second international NEOM office due to its position as a global capital for business and finance. NEOM has already established many investments and partnerships with U.S. entities, and through this office, we intend to build our relationships …

Zardun in NEOM will comprise three distinct and luxurious boutique hotels, offering in total 100 rooms and suites, all of which are informed by a vision of a more sustainable future within this newly restored environment. Each hotel will have a different theme so that guests can enjoy an array of experiences that take in amazing views down a stunning valley and out over the sea. Zardun will offer trekking, mountain biking, rock climbing and a variety of other sports and leisure pursuits, including stargazing, meditation and yoga. In addition, guests will be invited to join in educational and field programs on nature protection, conservation and re-wilding. Luxury ecotourism in Saudi Arabia has taken a major step forward with the announcement of Zardun, an exclusive sanctuary resort developed by NEOM, the sustainable region taking shape in the northwest of the Kingdom. Announced by the NEOM Board of Directors, Zardun has been designed to seamlessly blend contemporary luxury with nature. The unique destination is the latest in a series of coastal assets that form part of the ongoing development taking place across the NEOM region. Overlooking the crystalline waters of the Gulf of Aqaba, Zardun is a nature-based resort that will host four ultra-luxury signature buildings, all of which will merge harmoniously with the surrounding landscape. Intended to redefine luxury within an environmental context, Zardun aims to offer the ultimate premium ecotourism experience for discerning guests. Covering an impressive four square kilometers, Zardun will be a carefully restored haven filled with native plants and animals. Stretching down from the mountains to the seashore, its breathtaking beauty will be experienced on arrival by visitors at its state-of-the-art experience center, which includes a …

NEOM McLaren Formula E are relishing the opportunity of racing at this weekend’s ABB FIA Formula E World Championship Diriyah E-Prix races and are eager to produce strong performances in their ‘home races’. Saudi Arabia hosts Rounds Two and Three on Friday and Saturday night and for NEOM McLaren Formula E, the races present an opportunity for them to raise the national flag high following the strategic partnership between McLaren and NEOM in 2022. McLaren driver Jake Hughes is looking forward to racing again in Diriyah and says the team, which includes two-time Diriyah winner Sam Bird, is progressing on and off-the track. Speaking in a press conference in Diriyah, the British driver said: “I think every driver on the grid enjoys coming to the circuit and none more so than me. It’s a driver’s circuit as it’s very fast and flowing with a lot of tracks and it’s something I am looking forward to especially in Saudi Arabia and work towards getting a good result.” Team Principal, Ian James, says the partnership with NEOM is crucial for McLaren’s development. He said: “It’s a privilege to have NEOM on board as a partner from the start of our venture and into our transition. Not only is McLaren a racing company but also an engineering and technology organisation. I think for that reason it bodes very well as NEOM are very future-focused and works well as a two-way relationship. “The stability that we are given through the partnership with NEOM is absolutely crucial. It shows that we have a foundation within the team that is stable. One of the things I find fascinating between NEOM and McLaren is that they have …