Ctrip.com International (Ctrip), one of China’s largest integrated travel services companies, has signed an agreement with Millennium Hotels and Resorts (MHR) to develop a global distribution strategy promoting MHR properties to Ctrip’s 300-million strong customer base. The agreement was announced jointly at ITB Berlin by David Zhou, Chief Business Officer—Accommodation Business Unit, Ctrip and Nayan Peshkar, Senior Vice President – Digital, Distribution & Revenue Strategy, MHR. It marks the start of an alliance enabling Ctrip to offer MHR’s iconic portfolio of hotels in the USA, Europe, the Middle East, Asia and Australia to its China-based business and leisure travel clients. Zhou said, “Chinese outbound tourists reached nearly 150 million in 2018, and the growth for this year remains strong. By signing this China–focused distribution agreement with MHR, we are continuing to offer 300 million members the best hotel experience worldwide whilst enhancing MHR’s presence and boosting new business opportunities for them in the China market.” Through the aegis of a strategic collaboration agreement, MHR will partner with Ctrip’s membership programme, which will certify its properties as ‘Chinese-Friendly Hotels’ and enable them to benefit from Ctrip’s influential ranking system. MHR and Ctrip will also work towards customer initiatives such as the launching of a flagship store on Ctrip’s digital platforms, joint marketing campaigns as well as knowledge sharing and cross exposure programmes for team members. Ctrip is the number one platform for Chinese nationals travelling overseas. About one in four Chinese citizens use Ctrip to book and search for outbound flight tickets, making it the world’s largest outbound travel platform. Peshkar said, “We are delighted to be raising the profile of our hotel offering in the fast-growing China travel market. Asia …
Read More »Millennium Hotels inks strategic partnership with Hotelbeds Group
Millenium Hotels has signed an agreement with Hotelbeds Group that grants all of the Hotelbeds Group brands (Hotelbeds, Bedsonline, Tourico Holidays and GTA) with direct real-time access to over 1.4 million of Millennium Hotels and Resorts’ annual room nights in more than 60 global business and leisure travel destinations. The pact will strengthen Millennium Hotels and Resorts’ distribution through Hotelbeds’ presence in more than 140 markets, spanning a wide range of channels including airlines, MiCE operators, point redemption schemes, retail travel agencies and tour operators representing over 60,000 travel distributors. Mark Redmond, Head – Global Chains, Hotelbeds Group, commented: “We are delighted to be connecting to Millennium Hotels and Resorts’ global hospitality offering. This will be a strong relationship in delivering special rates and availability across the MHR portfolio to our clients, while giving MHR access to higher-margin, niche segments of the travel market.” Also, Nayan Peshkar, Senior Vice President, Digital, Distribution and Revenue Strategy, Millennium Hotels and Resorts, said, “We are pleased to be working with Hotelbeds. This supports the Group’s wider distribution strategy of reducing reliance on static rate and room agreements in the leisure segment.”
Read More »