Tag Archives: nature

German National Tourist Board (GNTB) continues to bolster its sustainable tourism offerings with the imminent relaunch of one of its most popular campaigns, Embrace German Nature. Highlighting Germany’s great outdoors, the campaign – which relaunches on March 1 – shines a light on the range of protected natural landscapes, superb cycling and hiking trails, and outstanding spas and health resorts. With Germany home to 51 UNESCO World Heritage Sites and more than 33 per cent of the country under special environmental protection, the campaign also highlights the stunning natural landscapes, which include 18 Biosphere Reserves, 16 national parks covering more than 10,000km², and 104 nature parks. Ecotourism is expected to see a market growth of 15 per cent between 2021 and 2031, according to analysis by the Future Market Insights Institute. Embrace German Nature is designed then to consider the heightened demand, align with market desires, and help Germany achieve its Sustainable Development Goals. “The Embrace German Nature campaign promotes the physical and mental health benefits of sustainable tourism, advantages of climate-friendly travel and transportation options, and the effects on general wellbeing of embracing Germany’s most natural resources,” said Yamina Sofo, Regional Director – GNTB. “Mindfulness, sustainability, and getting closer to nature have all increased in popularity among the GCC market. This has further encouraged us to relaunch a tourism campaign that not only helps meet that demand, but also takes global and domestic climate targets into account and unites responsible use of natural resources.” Both inspirational and fascinating, Germany has a diverse ecological make up, home to more than 300,000km of hiking trails across coastline and islands, imposing mountains, and dense forests. Approximately 50,000 animal and 20,000 plant species …

New figures from the German National Tourism Board has revealed the number of travellers from the Gulf between January and August 2022 more than doubled* when compared to the same period last year, suggesting the country’s ongoing campaigns focusing on nature and sustainability are hitting the mark and driving post-pandemic recovery. The first eight months of 2022 saw an increase in overall foreign visitors to Germany rise 175 per cent compared to 2021, while the Gulf region led the charge for Asia with an increase of 263 per cent*. While the reopening of international borders and relaxing of stringent travel restrictions clearly plays a part in the rise, the fact travellers are choosing Germany over a range of other countries is testament to targeted campaigning by GNTB, who specifically created its Embrace German Nature and Feel Good campaigns following in depth research into what tourists want. “With the GCC being the second top overseas source market, it’s important for us to ensure that the campaigns we invest in align with market wants” said Yamina Sofo, director at the German National Tourist Office (GNTO), the regional office of GNTB. “We’re also looking at what’s coming up in the next two months, with the ever-popular winter and festive seasons to begin soon, and continuing to drive our ongoing campaigns, Feel Good and Embrace German Nature.” Both campaigns will continue into 2023 as Germany looks ahead to its winter season, with popular resorts including Zugspitze, Garmisch-Partenkirchen, Black Forest, Harz Region, Taunus, Ore Mountains, all set to attract visitors to the incredible skiing and snow sports for all ability levels on offer. Festive markets are also set to start from the beginning from November, …