Tag Archives: Nader Al Moayyed

Bahrain Tourism and Exhibitions Authority (BTEA) is set to launch its brand-new campaign #WeWillMeet; as a part of its efforts to increase the number of tourists coming into the Kingdom of Bahrain with a special focus on the Kingdom of Saudi Arabia post COVID-19. The campaign, which will be spread over the span of a year, will be launched in three parts, which will first kick off with the ‘Inspirational’ phase connecting with followers digitally through interactive posts and live sessions, move on to the ’Encouragement’ phase which will focus on the promotion of the islands activities, and ends with the phase of ‘Transformation’ which involves face-to-face interaction with visitors once events are safe to host once again. “We wanted to launch a proactive campaign to increase the number of visitors coming into the Kingdom from all around the world and specifically target those in Saudi Arabia, which shapes a significant part of the total inbound tourism coming into Bahrain each year. Once the situation allows, we expect to attract more visitors as Bahrain has always been considered an ideal and convenient weekend getaway for Saudis due its close proximity to multitude of attractions and experiences we have to offer,” said Nader Al Moayyed, Chief Executive Officer of BTEA. “We opted for an end to end digital campaign, to not only target the masses that have shifted online as a result of the epidemic, but also to directly tap into a new segment and appeal to the millennials and Generation Z’s that are online,” Moayyed added.

Bahrain Tourism and Exhibitions Authority (BTEA) is set to host the second edition of its ‘Saturday Market’, which will be held every Saturday from 9 am to 12:30 pm and from 2:00 pm to 7:00 pm starting from January 25 until March 22, 2020, in Bab Al Bahrain at the heart of the Manama Souq. During the Formula 1 Bahrain Grand Prix 2020, the Saturday Market will be open to visitors for four consecutive days. With its main focus centered on hosting a market where craftsmen can showcase and sell their handicrafts products, the ‘Saturday Market’ is held at Bab Al Bahrain every winter with an aim of developing the handicrafts sector in the Kingdom of Bahrain. This year, the event will feature 40 craftsmen specialised in 25 crafts including basket weaving, traditional chests, wooden works, pottery, hand embroidery, henna design, dolls, carpets, cage-making, and crochet among others. In addition, the event will feature live traditional performances, traditional Bahraini food vendors, and activities and play areas for children. “With Manama being named the Capital of Arab Tourism for 2020, it is with great pride that we continue our efforts at BTEA to preserve these traditional professions for the future generations while developing the local tourism sector and increasing its contribution to the national economy,” said the Nader Al Moayyed, Chief Executive Officer of BTEA.

The Bahrain Tourism and Exhibitions Authority (BTEA) participated in the World Travel Market (WTM). Bahrain’s delegation was headed by the H.E. Zayed bin Rashid Alzayani, Minister of Industry, Commerce and Tourism, Nader Al Moayyed, Chief Executive Officer of BTEA and included representatives from BTEA, the Bahrain Economic Development Board, the national carrier Gulf Air, Bahrain International Circuit (BIC), as well as a number of leading hotels and travel agents. During this global event, BTEA showcased the Kingdom’s tourism potential as well as the upcoming Formula 1 Bahrain Grand Prix race, which has been attracting thousands of racing fans from around the world during the past 15 years. BTEA’s participation comes in line with its long term strategy to further develop the Kingdom’s tourism sector and strengthen its position on regional and international levels under the slogan of ‘Ours. Yours.’, which contributes towards the Kingdom’s economy and the 2030 Economic Vision. With the aim of making Bahrain a leading family and business tourism destination, the BTEA has developed an integrated schedule of events in order to attract tourists from around the world to the Kingdom of Bahrain. H.E. Zayed bin Rashid Alzayani, Minister of Industry, Commerce and Tourism, said “We have always been keen to participate in various regional and international exhibitions and events, through which we seek to promote the Kingdom of Bahrain to attract foreign investments and increase tourism numbers. Our strategy at BTEA focuses on strengthening the Kingdom’s tourism sector in order for it to become one of the main contributors to the economy.”