Hilton announced the signing of an agreement with The Zubair Corporation to open three hotels in Muscat under the Waldorf Astoria, Hilton Hotels & Resorts, and DoubleTree by Hilton brands – doubling its footprint in the Sultanate. The signings mark the debut of the iconic Waldorf Astoria brand in Oman and underscore Hilton’s plans to diversify its portfolio and deliver trusted hospitality to emerging and established destinations across the region. The three hotels will be located within Barr Al Jissah, an iconic waterfront luxury development on Muscat’s coastline. Surrounded by rugged mountains and secluded beaches, Barr Al Jissah combines natural beauty with world-class hospitality experiences – making it a timeless destination for leisure visitors, wellness seekers, families, and business travellers, all within 40 minutes of Muscat International Airport. Carlos Khneisser, Chief Development Officer, Middle East & Africa, Hilton, said: “The debut of Waldorf Astoria in Oman, alongside the new Hilton Hotels & Resorts and DoubleTree by Hilton properties, marks a significant new chapter for Hilton in the Sultanate. Oman’s rich culture, heritage, and natural landscapes continue to attract discerning travellers. These new properties will enable us to meet that growing demand across both leisure and business segments – supporting Oman’s Vision 2040, which aims to attract 12 million tourists annually to the Sultanate by 2040. Together with The Zubair Corporation, we are proud to bring this transformative destination to life and strengthen Oman’s position as a leading tourism hub.” Niels Bormans, Group Chief Executive Officer at The Zubair Corporation, added: “The collaboration with Hilton reflects our shared vision for Oman’s tourism future. By combining Hilton’s global expertise with our commitment to preserving the Sultanate’s heritage and natural beauty, Barr Al …
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