Tag Archives: Mubarak Al Nuaimi

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) led a delegation of partners and stakeholders to the ITB China in a bid to capitalise on and reinforce the emirate’s popularity with Chinese travellers. The Department was joined by five key stakeholders at the travel and tourism fair, which is being held at the Shanghai World Expo and Exhibition Centre from May 16-18, including Etihad Airways, Louvre Abu Dhabi, Miral, Nirvana Travel & Tourism, and Omeir Travel Agency. Inbound visitor arrivals from China have seen dramatic rises over recent years, with the number of hotel guest rising almost 40 per cent in 2017 compared to the previous year. The first quarter of 2018 has also seen China maintain its position as leading international hotel guest supplier, with more than 127,000 Chinese staying in the emirate – an increase of 31% compared to the same period in 2017. Mubarak Al Nuaimi, Director Promotions & Overseas Offices, said, “China is our number one overseas market for guests, with huge increases over the past couple of years. The first quarter of this year has continued this upward trend, with more than 30 per cent growth compared to the same period in 2017.” “These gains have been the result of the sustained attention we have given to our Chinese market, with initiatives such as sending our Discover Abu Dhabi roadshows and Abu Dhabi Week events to the country, as well investing in a targeted digital campaign in China,” Al Nuaimi said.

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), in partnership with Abu Dhabi Sports Council (ADSC) and key golf stakeholders, recently concluded the first Abu Dhabi Golf Tourism Week event, held at key hotels and attractions across Abu Dhabi and Al Ain. The five-day event welcomed current and prospective golf tour operators supported by significant media coverage from 15 countries across Europe and Asia to the UAE capital to showcase Abu Dhabi as a destination of distinction and outline its unique offerings, in particular the Championship Golf. Abu Dhabi is very proud to have four unique yet complementary Championship golf courses to offer; Abu Dhabi Golf Club hosts the European Tour every January, Al Ain Equestrian, Shooting & Golf Club is home to the Faldo Series, Saadiyat Beach Golf Club is designed by the famous Gary Player and is the host venue to the Ladies European Tour, whilst Yas Links has been ranked No. 46 in the world by Golf Digest USA. Mubarak Al Nuaimi, Director, Promotion & Overseas Offices Department – DCT Abu Dhabi, said, “We are delighted to have organised Abu Dhabi Golf Tourism Week in partnership with Abu Dhabi Sports Council and other stakeholders. Through these events, we aim to strengthen and promote the capital as a premier golfing destination and educate tour operators across the globe about Abu Dhabi’s luxurious golf courses.”

A tourism delegation led by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) visited three major cities in China this month, to help raise awareness about the emirate as a holiday destination for Chinese travellers. The delegation, which included Etihad Airways, hotels, tour operators and attractions, first visited capital city Beijing, followed by Nanjing and finally Guangzhou, for its annual roadshow. China is now the leading overseas source market for Abu Dhabi hotel guests, with the latest figures revealing a 40.9 per cent increase, year-to-date, from visitors from China compared to 2017. In the first two months of 2018, 86,400 Chinese visited the emirate, with February alone accounting for an impressive 83.6 per cent increase. The Department is targeting 600,000 Chinese hotel guests a year by 2021. DCT Abu Dhabi has been spearheading a number of delegations visiting the Chinese market on roadshows and promotional exhibitions. Mubarak Al Nuaimi, Director Promotions and Overseas Offices, DCT Abu Dhabi, said, “With a diverse range of leisure, entertainment options, high-quality hotels and shopping malls, Abu Dhabi will continue to position itself as an attractive destination for Chinese travellers. Moving forward, we will continue to promote Abu Dhabi’s unique offerings focused on presenting the best culturally-enriching experiences to our Chinese visitors who are seeking to experience new cultures.”

The Department of Culture and Tourism – Abu Dhabi is embarking on a four-city roadshow to India along with partners and stakeholders to help promote the emirate and lure more Indian visitors to explore Abu Dhabi. The delegation, which includes Rotana Hotels, Yas Experience, Royal Arabian Destination Management, Royal Rose Hotels, Etihad Airways, Jet Airways, Lama Tours, Air Travel Enterprises, Anantara Hotels, Resorts & Spas, and Holiday Inn Hotels will be in India from until March 23. The roadshow began in Chandigarh in northern India, followed by Ahmedabad, Mumbai and concluding in Pune. Last year, more than 360,000 Indians stayed in Abu Dhabi’s 162 hotels and hotel apartments, an increase of more than 11 per cent compared to the previous year. Mubarak Al Nuaimi, Director, Promotions and Overseas Offices, Department of Culture and Tourism – Abu Dhabi, said, “India is a vital Tier-I source market for us which is providing more and more hotel guests for us each year and helped us reach a record of more than 4.9 million numbers of guests last year. In 2017, we recorded spectacular double-digit growth from India and we are already recording further progress from the Indian market since the turn of the year.”