Tag Archives: MSC Cruises naming ceremony

Global cruise operator MSC Cruises launches naming ceremony for luxury liner

His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of Dubai Council for Border Crossing Points Security, today attended one of the biggest cruise ship naming ceremonies in the region, in an event that reflects the rising global profile of Dubai’s cruise industry. Hollywood superstar Sophia Loren officially named MSC Virtuosa, the new luxury liner launched by MSC Cruises at a glittering ceremony held at Port Rashid. In partnership with DP World and Dubai’s Department of Economy and Tourism, MSC Cruises, the world’s third largest cruise operator and part of the Cruise Division of MSC Group, chose Dubai for the naming ceremony in recognition of the Group’s commitment to Dubai and the UAE, as well as the wider Middle East market where MSC Cruises is the brand leader. The milestone event reflects Dubai’s emergence as a must-visit destination for global cruise holidaymakers and reinforces the importance of the cruise industry’s contribution to the growth of Dubai’s tourism industry. His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum said: “Dubai’s glorious seafaring legacy, which is an integral part of its cultural heritage, has inspired its development as a major global maritime destination. The emirate’s status as a leading international maritime hub has significantly strengthened its position as a pivotal global trade and tourism centre.” Furthermore, His Highness noted that “Dubai’s renewed growth as an international cruise tourism hub, overcoming the repercussions of global challenges in the industry, is testament to the vision of the leadership to create an infrastructure that surpasses the world’s best. The accelerated rebound of its cruise industry also reflects Dubai’s ability to adapt rapidly and flexibly to the evolving global situation and take advantage …

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