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SriLankan Airlines joined the Arabian Travel Mart (ATM) 2023 to boost tourism from the Middle East and North Africa. The region is an important source market for high-net worth tourists and SriLankan hopes to promote its flight services from the Middle East to Sri Lanka and beyond for leisure travel. Richard Nuttall, Chief Executive Officer Sri Lankan Airlines speaking with TravelTV Middle East highlighted the importance of the destination and the new campaign to attract hitherto unknown places in the destination. He further reiterated that currently SriLankan Airlines operates over 40 weekly flights to the Middle East spanning the key cities of Abu Dhabi and Dubai in the United Arab Emirates; Doha in Qatar; Dammam and Riyadh in Saudi Arabia; and Kuwait. The airline is now looking ahead to further strengthen its operations in the Middle East with the anticipated new aircraft deliveries to its fleet in the near future. SriLankan’s plans for the Middle East include an increase in the number of weekly flights to Abu Dhabi, Dubai and Doha and the relaunch of services to Jeddah, Saudi Arabia. He further stated, “There is a huge diaspora living in the Middle Eastern region and we want them to feel at home as soon as they board the flight, and for those tourists who will travel with us for the first time, we want them to feel the Sri Lankan hospitality as soon as they begin their journey onboard. For Middle Eastern customers seeking the thrill and vibrancy of Sri Lanka, SriLankan Airlines is arguably the best choice of travel due to the airline’s convenient and direct flight options between multiple cities across the Middle East and the island.” SriLankan …

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